Do you trust AI-generated analytics to make marketing decisions?

Question

Or do you always cross-check with manual analysis?

Ash G · Accepted Answer

Ah good question. Since I know that AI sometimes tends to hallucinate, I'd certainly cross-check the output with actual data. That said, it does trim down the amount of time it would take to generate meaningful insights and gives you a direction to explore further.

Sajad Kioumarsi · Answer

If AI generate insights would be more reliable rather than decisions

Elena Tsemirava · Answer

I use it as one of the sources of information, which I’ll double-check anyway. I definitely wouldn’t trust AI 100%.

Rahul Mishra · Answer

I'm skeptic about trusting AI results. I always cross check.

Answer

AI-generated analysis sometimes provides great inspiration, but fact-check is necessary.

Cedric · Answer

Trust in AI analytics is built on the foundation of data accuracy and human oversight. While AI can offer valuable insights, it is human intuition that ultimately shapes strategic decisions.

adultdatalink · Answer

I dont trust it with final decisions, I will take its general advice or let it make filler analytics content in relation to word count or explanation. However I do not trust ut with percentages and specific calculations as it tends to hallucinate.

Do you trust AI-generated analytics to make marketing decisions?

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