One of the biggest challenges I have had while creating my company is how I promote it, not because of the lack of knowledge, but due to expectations and priorities. While I have told my full-time employer that I have my own company, and they are accepting of it, I do not believe my LinkedIn channel is appropriate for aggressively promoting my company as it is a conflict of interest to the company I am paid to promote. My full-time job is a great work culture and I admire the team a lot, I am passionate about my work there too - so there is a unique balance I would need to find if I were to use LinkedIn. For those that have been in a similar situation, and promoting their business to a professional audience - how did you do it? what other channels did you find useful?