How long until the “AI” label fades from new AI technologies?

I think the AI label is a double sided sword. End users expect AI to act like magic and figure out what they have in their mind. Unfortunately AI still depends on the information you give it and then too, it is hit and miss. This is one of the reasons why we do not mention AI at all on the landing page of anywhere in the HitMVP.com application that we are working on. I want the users to feel that there is a subtle magic behind the scene that will assist them from time to time and make intelligent guesses when they visit a blank screen.