@vladimir_zivkovic This is a very nice question! At the very early stage, I started the marketing by acquiring the users from people around me, then, based on my target users, I visited the social platforms that they mostly use and engaged them their! How about you? I would love to know how did you start your product marketing from scratch?

Well, since I've been making products for a while now I have a list of my users who want to hear from me. When I create a product the first thing I do right after is do a closed presale for my existing customers. They get the best prices and deal... Once they are done, then I start the process of introducing the product to the rest of the world. That means organic marketing, advertising... Launching on ProductHunt is a part of it. What about you? I'd like to hear about your process too

To start product marketing from scratch, first, need to identify our customers and what makes our product unique. create compelling content and share, use social media, collaborate with influencers, send emails to interested people, and track our progress to continuously improve our marketing efforts.

Since our product is basically niched on Festivals, we'll do targeted ads on the specific area of the festival 1-2 days before, and 1-2 days within the festival, on our specific target audience and see how this will behave. Did not test it yet and I'm excited to see how this goes, if someone things I'm terribly wrong please reply below haha!

1. Define your product 2. Research your target audience 3. Create a strategy 4. Develop content and market it

A lot of other responses have already pointed out some great general strategies. But there is one more thing that's really important: Figure out how your users/customers can become advocates. ‼️ We've all become used to online ads to the point that many of us just tune them out. When a sales person tells me about a product I don't believe half of what they tell me. It's a recommendation from a friend that makes me really pay attention.

Here is how we think about it at our HQ 👉 Know who to target (Define ICPs) 👉 Identify the value prop that will resonate the most with your ICP 👉 Pick one or at max two platforms, and about 6-8 weeks before launch, create a manually qualified list of target early adopters. 👉 Indentify product loops. This means self-serving journey motions exist in your product which will help you distribute it on its own. For example, referrals. 👉 Create a list of frequent pain points that helps you refine your value prop. To identify these, you can go to a platform like G2, see who has talked negatively about your competitors and start identifying decision-makers from that company. Sometimes this also results in feature ideas. 👉 Create a content plan to highlight these pain points and the enhancements or proprietary stuff you're building. 👉 Create a user journey. A day-by-day plan of what the user will receive from you and what you will track for them. It's mostly best broken into stages like discovery, onboarding, adoption, engagement. 👉 Create a marketing journey. A day-by-day plan on what defines if your user is good enough. If they are good enough, what do they see? If they see your message but don't engage, what do they see next? Keep it simple. Don't go too granular; focus on one or two channels at max. This effort will primarily lead to the creation of a waitlist. 👉 Deploy for the first 100 customers manually on your own. Hold their hand while they do it, even if it's super easy to do so alone. Ask questions, and Qualify them. See if they do something and observe every single step. Sometimes, your internal data gives you this insight. Sometimes, it's an external tool like Bento. 👉 Don't worry a lot about Ads, or mass outreaches yet. You can squeeze in a Product Hunt launch though as its free. 👉Improve the product.

I believe creating a plan and choosing the right Product Management platform (ie Notion) is key to set up shop. After that you should just identify the channels you want to use and go from there. For us it was Social Media -> Conferences -> Newsletter -> BD -> PR

1) Define your target market, create the message for them, and identify the channels you need to reach them 2) Define your lead gen system and how you will convert leads to customers 3) Launch, evaluate, adjust accordingly

Product marketing is the process of bringing a product to market, positioning it for the right audience, and creating a strategy to drive demand and adoption. If you are starting from scratch, here are some steps you can follow: • Define your target market and customer persona. • Conduct a competitive analysis. • Craft your value proposition and messaging. • Develop your go-to-market strategy. • Create your marketing collateral and content. • Test and optimize your marketing campaigns. These are some of the basic steps to start product marketing from scratch. When are you looking to get started with marketing? Good luck with your product marketing journey!

These are all great answers. I love how most of the focus is on the audience, because that’s the foundation of every good marketing strategy. Try to solve that audience’s problem by helping them become the hero. Don’t make your product the hero, make your product the tool that helps them become the hero in their story. Communicate this message in the media channels that have their attention.

@vladimir_zivkovic To start product marketing from scratch, conduct thorough market research, define your target audience, craft a compelling value proposition, create a strong brand identity, develop a go-to-market strategy, leverage digital marketing channels, and measure and optimize your campaigns for success.

I’m currently in my waitlist stage for my new product and am doing product marketing on Twitter with #buildinpublic. You should try it out!

@vladimir_zivkovic Very interesting question. Here's a step-by-step guide to help you get started: 1. Understand Your Product 2. Identify Your Target Audience 3. Competitor Analysis 4. Set Clear Goals 5. Develop a Unique Value Proposition (UVP) 6. Pricing Strategy 7. Create Marketing Collateral 8. Build a Website 9. Content Marketing 10. Social Media Presence 11. Email Marketing

Great question. First do you have your customer persona? What are the values are you try to market. Align those 2 together and develop from there

The first step is to identify your target market. You need to understand who your potential customers are, their needs and wants, and what sets your product apart from the competition. Once you have identified your target, you can create a marketing strategy and plan to help you reach them. You can also develop a marketing budget and use effective tactics such as advertising, promotions, and public relations to get the word out about your product.

1) Social media where do people connect 2) Mass media where do people read 3) Community where do people like you try to launch their product (PH for example) Then 4) Advertising campaings (CEO too) 5) Offline conferences

Well, if you test an idea for an app, and you have an MVP, it's crucial to acquire early adopters and gain some initial publicity. In our case, we started with 1. Posting on Quora 2. Posting on Reddit 3. Reaching out to people from the target group on LinkedIn 4. Cold mailing campaigns 5. Writing SEO-optimized articles for niche keywords 6. Adding our app to all the catalogs like BetaList, G2, Capterra, and others. Worth noting is that points no. 3 & 4 were very time and effort consuming, but we were able to get around 30 meetings to get some initial feedback on the product and learn more about the pains and workflows of our target group.

What do you should remember: you have a tool, but people don't know about this tool. So the main purpose of the marketing - is to reach people. And also, don't try to sell. Try to let people want to buy

Conduct market research to identify your target audience's needs, preferences, and pain points. Understand your competitors and what makes your product unique. I can share the links of the marketing scratch here:https://telgrouplink.com