More and more I see questions about Product Hunt Hunters so I would cover this topic like a small FAQ.
1. Who is PH Hunter?
Someone active or well-known on the platform, popular, recognized, and has a high follower count or a significant number of launched products. But even a maker can hunt the product if decides or someone else.
2. What is the Hunter responsible for?
He/She "promotes" your product on his/her behalf, so his/her followers are notified (on PH and via email) that he/she launched the certain product. Whether the Hunter helps you to gain engagement via his/her community on social media/DMs is up to mutual agreement.
3. How to find a Hunter?
1. You can try to reach out to the most popular people on the platform (high follower count, high hunted products count, active people via PH streak).
2. Through a search on Google (they may have their websites).
3. From previous launches where they are labelled as "Hunters".
4. They can have it in their bio.
4. What is the price?
It differs.
– Some do it for free.
– Some charge for giving your product a higher "credibility and their reputation".
– Some ask for hourly consultation $400+.
– Some hunt for $50 and some for 2k or 4k.
5. Will you be featured thanks to the Hunter in the "Featured" section?
The Hunter cannot guarantee this place because Hunters are usually not the part of internal PH team.
6. When to claim the Hunter?
I would say, the sooner the better. He/she can advise some good things up front, so the launch and you will be better prepared.
That's all.
At the moment, I do not hunt product launches (I can only create some awareness through sponsored newsletters or sponsored videos), but I believe you can find many hunters based on the points I mentioned above.
Product Hunt