To me it would be "$100 M offers" by Alex Hormozi.
Because distribution is crucial now to succeed when you build products.
And the book gives actionable tips to create the best offer.
and you ?
One book I always recommend to all startup guys is Lost & Founder by Rand Fishkin.
It's one of the most honest views on what it means to run a startup you can find.
Just reading The Mindful Body by E.J.Langer, a Harvard psychology professor. Even though it focuses mainly on health, it's very powerful in deconstructing how we think about everything really. It's definitely a great way to challenge one's thinking and approach to life, rules, and concepts. Something that is applicable in-n-out of work. Cheers to a refreshing 2024! :)
@toni_pm Definitely. Its like those times when you learn something at a family gathering that you can later apply in your work life or vice versa. Life, huh?! :)
Yes, Alex is the GOAT when it comes to marketing and business, plus how he portrays it makes it so relative.
I would recommend
Psycho-Cybernetics by Maxwell Maltz.
Please do read this one at least once in your life, thank me later.
Just finishing "Why we Die" by Nobel Laureate Venki Ramakrishnan. Addresses a number of questions from science and ethics and discusses new tech that can help ageing.
Black and White Supply Chain - Bashir Ahmed
Nothing thick, just a simple, 140 pager book that tells everything you need to understand about supply chain for start ups. That's all I would want to focus on and read over and over in 2024 :)
Breadcrumbs