Need Advice: Should I Continue Based on My Fake Door Test Results?

There's little signal in the numbers at this stage. You've gotta actually talk to those 2 users - get on a video call with them and ask them a bunch of questions. Whether you pivot, double-down, or drop the idea depends on your conviction and what you learn from these users! What's the product? How did you get users to your landing page? What did they say in your waitlist survey - anything interesting?

That conversion rate is low but it might be worth iterating on ad copy and landing page structure before giving up. Also- if your ad source is social (Meta/TikTok/etc) then best practice would be to benchmark with a lead magnet, not a purchase action. (That assumes the product is B2B software and not B2C). What did you spend for 470 visitors? What source?

so many potential reasons why these metrics at 1% conversion aren't brilliant: - where did you promote your launch? - how long did you run your promo for? - did you warm up your audience pre-launch? - who singed up? devs? potential users? - where did you get the idea for the product from? ie - your personal experience? - a shower thought? - something you've seen ppl say is a problem? one thing for certain - the metrics aren't great. whatever you decided to do, the main point here is this: => learn from this experience.

Not great numbers, but not zero. Maybe try another validation method.

If you're unsure, another round of testing might be worth it.

Those numbers feel discouraging, but they don’t necessarily mean the idea is bad.