Product localization: What details make or break it?
Choi Yong Suk
1 reply
Entering a new market with a product involves more than just translating the language Elements such as culture, imagery, and user experience can significantly influence localization success.
Can you guys think of a product that successfully achieved localization? Alternatively, have you witnessed a product fail due to overlooking key details? Let’s discuss effective localization!
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Mike Luu@m_i_k
I think Netflix is the best example for product localization from movie catalogues, subtitles, dubs, and also pricing. I don't think not many large tech companies can do what Netflix did in localizing their products in eastern cultured countries.
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