I think Twitter now has a lot of baggage and an identity crisis. Twitter = tweets, it doesn't allow the platform to grow more into spaces, podcasts, images, videos, ads, etc. which look to be the way Twitter is moving towards becoming a more social place.

I think they are lucky that they already have a community that it will keep using it, at the moment, but I believe from the brand and communication perspective X means nothing. I guess it is the beginning of the end. Slowly we will see more things from "Twitter" where the grow is flat and start to decrease the usage and the revenue coming from users and ads. There is not much value for the users, how many of the users are really identified with this? Not many.

I'm interested to see how other parts of the app will change following this. Ex: What will the Tweet button become?

It's a mistake! How many companies have such a brand power that people use their name as a verb? "I will tweet this"

I wonder if, in Elon's mind, there's something more symbolic/mystical/deeper to X than just the simple "cool" effect.

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Twitter is such an iconic name. Even how you post on Twitter as “tweets” became common slang. Not sure what his goal is with this move, but it will be interesting to watch how it evolves.

I think it is just another move from Elon Musk to highlight Twitter(X.com) again while its competition Threads from Meta is live.

Innovative? Refreshing? Let's see Meta, Alphabet, etc. I remember when those ideas were "fresh an innovative," and besides being years ago they were not recycling a name. This is just more inept flailing in desperation while the platform dies. Will my 8.00 get me a blue x now?

The X symbol often means add something here. I think Twitter will stay. It will just become a tool of X. To me it is clear that Musk is seeking to expand the platform into a more comprehensive media and business hub for content creation. Keeping it as Twitter diminished the appeal of such a scope: we all go to Twitter to tweet and for tweets, much less for threads, spaces and live streaming, and it would be even less for posting and selling content. Imagine "tweeting" long essays or elaborated paid content: it won't be Twitter anymore. I think X will become a container which will feature, among others, the chance to tweet, share, promote content hosted and distributed on X. Blue check and subscriptions are two very clear signs of it. I think it's a smart move, busines wise, and probably the only available path towards better monetization.

I think this wasn't required. Elon could have grown X from scratch for far less than $40 Billion

I think it could be the beginning of a super app where they could extend with other services sort of like wechat. X is a more generic name for a similar app instead of twitter.

I'm excited. The rise of free social networks (Fediverse etc.) is for real this time and X.com will be the death of Twitter. The obsession with "everything app" is a meme at best. Everything App is not a thing that anybody wants. Primarily because it never works. It doesn't exist for a reason - because everything apps suck. Competition is what makes capitalism work.

Twitter has a very valuable brand and a large following. This is likely some kind of personal decision by Elon, more like nostalgia for the good old days.

One of the world's most recognized social brands ever, killed. Don't make no sense.

He had to be the same to the last. But when there are rows of any changes, we subconsciously condemn this and exclude the use in another way.

I don't mind, I hope it will get better and better.

This is an interesting blast from the past. X.com was Elon's original startup before it merged with Confinity and became PayPal in 2000. Musk bought back the X.com domain name from PayPal a few years ago. So now Twitter is potentially looking to use it as their new domain name under Musk's ownership. I am curious if this is just a temporary step, or if Twitter will fully rebrand under X.com. The name doesn't seem like a great fit for Twitter long-term. But it does signal Musk's desire to put his own stamp on Twitter after acquiring it. X.com has personal history for him. Practically, it may cause some temporary disruption if links, apps, etc need to switch from twitter.com to x.com. For users, it will take some time to get used to typing x.com out of habit instead of twitter.com if it becomes permanent. Overall, it's an unusual move that highlights E's unconventional approach. It will be interesting to see if X.com is just the start of bigger changes to Twitter under his leadership. The platform's identity could evolve quite a bit.

I believe it's part Elon's continues evolution of Twitter. He wants to make it into THE social media platform that will have something for everyone. As that happens, Twitter as a name might become less relevant and also associated with the battles of old. X gives it a neutral beginning.

Still wired... I wonder how this platform would be changed from now on!