I updated more options based on popular demand. I have to be honest, for me, its the entrepreneurship which wakes me up every single day. I enjoy the challenges thrown and I get motivated immensely when we achieve the small victories. But its the success which is what I think about every day. What is it for you? 1. Finances 2. Success 3. Personal impact if it fails 4. Scaling the startup 5. How to survive 6. Family Please feel to add if there is a new reason