What are the best strategies to get beta users for a B2B SaaS product?

To effectively attract beta users for a B2B SaaS product, consider the following strategies: Leverage Your Existing Network: Personal Contacts: Reach out to your professional network, including past colleagues, clients, or industry connections who might benefit from your product. LinkedIn: Use LinkedIn to connect with decision-makers in companies that match your target market. Share updates about your product and engage in relevant groups or discussions. Content Marketing: Blogging and Guest Posting: Write articles or case studies that solve problems your product addresses. Offer to guest post on popular B2B blogs or industry-specific sites. Webinars and Whitepapers: Host webinars or publish whitepapers to demonstrate thought leadership and subtly introduce your product. Social Media and Online Communities: Targeted Ads: Use platforms like LinkedIn for targeted advertising where you can filter by job title, industry, company size, etc. Engage in Forums: Participate in communities like Reddit, Stack Exchange, or specialized forums where potential users might hang out. Offer value before promoting your product. Partnerships: Complementary Businesses: Partner with businesses that offer complementary services. They might be willing to introduce your product to their clients or even co-brand a beta test. Incubators and Accelerators: If you're part of one, use their network to gain introductions to potential beta testers. Cold Outreach: Email Campaigns: Develop a concise, compelling email template explaining the benefits of your beta program. Use tools like Hunter or Voila Norbert to find email addresses, but always personalize your approach. Cold Calling: While less common, this can be effective if done right with a clear value proposition. Beta Launch Platforms: Product Hunt, BetaList, or similar platforms can expose your product to tech-savvy early adopters looking for new tools. Incentives: Offer Discounts or Exclusive Access: Provide early adopters with special pricing or features only available during the beta phase. Feedback Reward System: Offer rewards for detailed feedback which can help improve your product. Referral Programs: Encourage current beta users to refer others by offering them incentives for each successful referral. User Interviews and Feedback Sessions: Before even launching the beta, conduct interviews or focus groups with potential users to understand their needs better, tailoring your beta invitation to these insights. SEO and Content Optimization: Ensure your website and content are optimized for search engines, targeting keywords that potential users might use when looking for solutions like yours. Events and Trade Shows: If budget and timing allow, attend industry conferences or trade shows to demo your product to a concentrated audience of potential users. When implementing these strategies, it's crucial to: Communicate clearly the benefits of participating in the beta, what users can expect, and how their feedback will be utilized. Keep communication open for feedback and support during the beta phase. Manage expectations about the product's current state, ensuring users understand they're joining a beta where features might not be fully polished. Remember, the goal isn't just to get users but to get the right users who will provide valuable feedback to refine your product.

At Selftalk, we posted a loom video on Linkedin explaining the science behind what we do and from there we converted our first B2B client! Initially, we could only leverage the trust from our close network, so we asked our Linkedin friends for intros!