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What are the highest converting lead magnets?
Looking for the highest converting lead magnets for B2B. What is your best-performing lead magnet?
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@karthik_tatikonda I think this sounds reasonably closer to reality. Also would be interesting how do you create eBook based lead magnets? What is your process?
Mini Courses have been our best performing lead magnets. Short videos of 3-5 minutes. Mini courses are more sleek to deliver, and tend to have a higher perceived value.
That being said, please note the best lead magnet ideas are inspired by your audience.
What do they need? What would lessen their stress, save them time, or help them reach a goal? What problems can you help them solve?
Answering those questions will help you build the perfect lead magnet.
@dsarkar sounds great! do you send your courses via email or do you provide the leads with an access to special platform in return for an email address?
@oksana_ch Oksana, we send courses via email. Have a few YouTube channels where we share best practices, tips etc and we let viewers know that they may choose to visit our website and subscribe to our mini courses. We adopt the same strategy on Twitter, LinkedIn as well.
Hope this helps.
I think Ebooks are the best lead magnet. These are fairly easy to generate and help build your online reputation.
A lot depends on the category and the nature of your business. For a D2C brand or smaller ticket retail service/product - quizzes could work really, but for a serious B2B SaaS company eBook\Guide\Whitepaper\Webinar would work well as compared to others.
But for the sake of this particular poll, I am assuming it is for a B2B SaaS product.
I think surveys and deep research one of the best. As well as guides. This is a hot audience that is super interested in solving problems.
As a platform aimed at developers, it seems to me that most of our quality leads are coming from educational content (wherever - be it e-books, off-line, on-line conferences, webinars).
Also, just being omnipresent, wherever developers go to get their brainfood, we are there to be a part of the conversation (so places like Indie Hackers, Hackernoon, Hacker News, product Hunt etc.).
Not working there so don’t know if it worked out well for them but it worked out really well on me. It’s called « maturity assessment » from dynamicyield. Google it and you will find the survey easily. I love how they made me feel « are you sure you are ready to use it ? ». It was, like me or my organisation, are not smart enough (in a good way). End result, they qualified me and know perfectly my pain!
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58.6% of marketers said their short-form written content – like newsletters, checklists, or ebook samples – had the highest conversion rates. Long-form written content, for example https://apkpouch.com/ guides or reports, generated the best results for 41.4% of respondents who picked this type of lead magnets.
Well-explained eBook with sample case studies along with a summary of webinars & interviews.
I've always stuck to eBooks & case studies for the past 3 years and it's served me well.
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