Problem statement and how are you solving it. Also, in my experience highlighting achievements, milestones, or partnerships that demonstrate your progress and validate your business model+ social proof is very helpful 🙂

A well crafted story. All the other technical aspects are important, problem, product, team etc etc. But without a good story it will fall flat.

One key element to crafting a powerful pitch deck is by amalgamating the points that are in store for your startup right now and how it would pan out in the future. While the first helps in showing how your product will move from 0 to 1 or 1 to 10, the latter would show how it would shape from 10 to 100 or beyond. This is something most pitch decks miss out.

Battle cards may also help. They are clear comparisons between you and your competitors for specific features where you do better than the competitor. Helps speed up the conversion.

If you mean a sales pitch I strongly believe that having a social proof after each feature of your product is very important

You received plenty of useful answers, all I can add is to think about what stage is the company at and what type of investors is the deck for ? You do not address angels to bootstrap the same way you do a VC for a Series B.

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Hi! If we're talking a pitch for investment I think a compelling opening focused on the problem/"why now" is the most important - draws the investors attention to the urgency/scale of the problem you're solving and allows you to frame your solution in a way that benefits you.

A clear comparison and market analysis I would say is extremely important. A competitor matrix is extremely compelling towards your targeted audience. (Being sales clients, or investors)

I believe that the presentation should be captivated by interest, if you do something let others experience emotions.

what we solve, how we do it, why we do it, market opportunity & sales potential, target customers, competition and how we differ

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