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What are the must-have items to include in a Product Hunt launch checklist?
1. Brainstorm unique launch ideas (e.g. limited-time offers, exclusive access, etc.)
2. Create visually appealing Product Hunt listing with eye-catching graphics
3. Build excitement in advance of launch through social media, email campaigns, etc.
4. Plan interactive activities for launch day (e.g. Q&A sessions, live demos, etc.)
5. Collaborate with relevant influencers or bloggers to spread the word
6. Personalize outreach to upvoters and commenters
7. Offer incentives for early adopters (e.g. discounts, bonuses, etc.)
8. Collect and analyze feedback from users to continuously improve the product
9. Celebrate the launch with your team and stakeholders.
What are some items that you would add to this checklist? Share your must-have items and tips for a successful Product Hunt launch!
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@benjamin_katz2 I have no examples for now, but thinking about something for our upcoming launch! Will definitely let you know.
Having a good product is a must.
I noticed that there are way too many product launches that go with whatever is popular at the moment.
I'd rather see fewer product launches than see a ton of them that are really similar or exact copies with different UI.
just passed 1k follows on twitter and reached 30 day streak on here
looking to close 1 consultation call and custom template build this month
I think having a well-written 1st comment is pretty important! I've been seeing a lot of launches with a lacking description; some don't even have one at all! 😮
The items and tips you listed are insightful and will definitely be taken into consideration as I am also getting prepared for my launch.
@sule_gorgulu Well I don't have any following yet. I am new to PH and I think people here are getting so much done with their user base and links. How can I compete or get people ready before launch without any followers on PH
@zain_sheikh You should have more followers as PH notifies them on the launch date. Try to follow as many people as possible daily, and connect with them on LinkedIn! :)
A video ! It makes understanding your product easier.
We're working on that for https://edenai.co/ launch, and it will take few weeks but I think it's worth it.
@samy_melaine Agree with you, a video is worth a thousand words. However, create an appealing video is a bit difficult for developers like me who can't edit, I prefer to make gifs instead.
@inc_gemoo We're actually outsourcing that as we're devs ourselves too :))
It does have a cost indeed but still worth it imho.
@samy_melaine I agree! We just launched this morning with a video. There are some great deals on Upwork for 3rd party firms that can make great videos on a budget!
@samy_melaine @fam_socialfinance great advice—thank you! We launch tomorrow and were going to remove the video since it’s not 100% refined (my video editing skills are limited). Will definitely consider adding back in and using a 3rd party firm to create more professional looking videos for us going forward.
I believe informing your audience is the most important part. That’s why i would like to inform about the next launch: https://www.producthunt.com/prod...
1. Reply to comments on the product hunt post
2. Do a pre launch and keep the audience in the loop
3. Find communities where your TG will stay and try to plug your product and ask them for support.
Also, I interview creators whose products ranked at the top3 of the Product hunt and share their launch strategies here 👇
https://thebigbanglaunch.substac...
I feel those interviews might be helpful for you while planning your launch.
For point 5, I've always wondered what would an influencer look for in a new product and what will motivate them to push or recommend your product to their community. How have y'all addressed this?
@roycewong Hello Royce, great question. It's important to select some current users/believers as beta testers before/during the launch period. Influencers may also be willing to test the product, providing them confidence to promote it to their audience. If they test and benefit from it, they'll have no issue promoting it.
I think we have missed an important step! 🤔
It is really necessary to Audit before launch.
For my website's Landing Page Audit Overall Score is: 81 🥶
Based on these reviews and results, I am improving the product.
I think you should definitely do an Audit before the Launch.
You can make a Audit in the link;
https://www.productdoctor.co/che...
@sule_gorgulu It was my pleasure Şule :)
Have you audited for Decktopus?
Your website looks cool, I'm really wondering your Landing Page score.
Here is the Producthunt Checklist by Fabian, who has hunted 25 products.
https://www.producthunt.com/prod...
Here is the list of things I would do before the launch
- Focus on support from active profiles. In our case most of our votes came from our supporters who were not on PH previously and signed up to upvote. I think their votes don't matter as much as the ones who are active
- Of the group you are sure that will support you but is not on PH ask them to sign up on PH before hand (a few weeks ago) so that their votes and comments become more relevant
- Ask/request for comments from people who have a big following on PH. It matters far more that their upvotes. So make a list of such people you could reach out to on the day of launch.
- When you tell people to support on PH ask them to upvote from the home page instead of directly landing on the link and upvoting
- have the larger picture in mind. Its not just about getting upvotes or product of the day. Make sure you have a flow for people who actually like your product. A nice website, onboarding flow and a mechanism to reach out to them for feedback for overall improvement of the product or actual business.
@sobedominik's http://productflair.io/ came in clutch for our launch, I'd highly recommend it.
This is a great list Sule! Wish I would have seen this list sooner that would have really helped a lot for our launch of Delibr AI today, but I think we've checked off some points at the top and now when we have launched we can make sure to check off more items towards the end of the list! 🤩
@fredrika_andersson My timing could have been better, Fredrika! :) Congrats on your launch, how is it going?
@sule_gorgulu Thank you! It's going pretty well, people seem interested which is always fun to see! 🙌 and we're moving up and down in the Meowy Monday-list 🙈 https://www.producthunt.com/post...
What's the point of launching if you can't tell people what you're doing on the landing page?
Most people struggle with understandibility i assume.
Here is a website for you launchers! ProductDoctor.co
With productdoctor.co you can understand your products' UX potential, draw your road map and discuss the next steps with the experts. You can check the audits for free and you can see your results in MINUTES!
Better the design, more the interaction!!!
I highly recommend Product Promo/Demo Video to amplify the launch.
"53% of companies nominated for Product Hunt Golden Kitty Awards 2022 had a video on their launch page. 33% of the nominees with videos made it to the winners of the Golden Kitty Awards."
These stats are from my video report analysis of the Golden Kitty Awards 2022 https://www.producthunt.com/post...
Besides, according to Product Hunt, "53% of products that reached Product of the Day since 2021 include a video" https://www.producthunt.com/laun...
You can read some additional insights on my Twitter thread https://twitter.com/iVinay/statu...
Great list. More recommendations:
1. Get everyone at your company to warm up their Product Hunt accounts for weeks before hand
2. Ask everyone at your company to email 10-15 friends to comment and upvote on Product Hunt
3. Comments > upvotes. Many times a product is ranked higher when they have more comments than upvotes, so many sure everyone you ask for support comments as well as votes.
Awesome! Going to launch https://bonikapp.com very soon, and this checklist will be helpful.
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