What have you learned from investing time in things done for exposure, like making Giphy gifs?

Question

I'm doing this, just hit 1M views in two weeks, not yet seeing a real rise in signups or sales, though they all have links associated with the GIFs. Suggestions?

If you have a Giphy channel to share, something we could use as a model to learn from, please do.

Accepted Answer

Investing time in creating Giphy gifs for exposure has taught me the importance of targeting my audience, sharpening my design skills, understanding the trends for more engagement, and the crucial role of consistency in generating visibility, all while appreciating that the effort put in does not always translate into immediate tangible returns, but rather cultivates a long-term digital presence.

What have you learned from investing time in things done for exposure, like making Giphy gifs?

Replies