What is your best growth channel?

We also have a following on TikTok, but hasn't done very well on the conversion side. If anyone has tips, I'm all ears.

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@persuasionkid And how did you manage to build that email list up?

You're right @persuasionkid You need a social media channel to promote your list. Your emails or newsletters can serve as a means of nurturing, while your SM channels can help you with awareness and visibility.

@persuasionkid i prefer SMS marketing to email marketing these days, better penetration. I have to ignore a large % of my inbox, but i never miss a text message. ofcourse, not always appropriate - depends on your marketing strategy and audience

@leo_from_london I'm starting to get interested in SMS marketing But I think some people find it offensive when you text them especially as a business. I think Sms is still reserved for intimate communications. So how do you get them to receive your S M S as a business?

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@hey_its_kas I agree BUT not the best one for early stage strategy! I would recommend investing on personal branding on SM

@olena_bomko top of the funnel content to begin with! :) and then niche it down.

@sam_duc I agree :) and well, probably some ads/community marketing to gain some traction

@aurther_bella do you use any tools to expand your word-of-mouth referrals?

@fa11enangel how did you start your SEO journey?

@leo_from_london This started long ago - old man :). I wrote content on my blog which got good reputation in Google and was ranked well. People were asking for backlinks and bought me even books from my Amazon wishlist for the content (mostly tutorials for tech people). The one thing I saw quit early was the amount of continuous traffic my site got for years for the good content, which was even linked by other people. Later people asked mit to build websites for them and I tried to get the content right (before 2000). I tried to create valuable content instead of just technical optimization like %x of keywords, etc. Dependent on the target audience it worked or not. The other things are more research, where to find your audience and how to reach/attract them the best way. It may work or not. You have to try it (not only once). One thing I recently improved on is: 1. Write a tutorial how to do something or improve on something. 2. Find a very good question to share your content like: Are you using this technique and what is your experience results? 3. Share the tutorial with an engaging question (2.) on social media, Groups (Linkedin, Reddit, ...) and ask for feedback from users. This increased the engagement, reputation, number of views and email subscriptions, as the content was valuable for the reader and the question on the shared post asked people for their experience/feedback. It's hard to compare the different posts/questions in numbers. But the results were far better except just sharing the content with a link and a short summary of the content without any engaging question. You can even improve the content based on feedback and repost it with an other question or hint, what you have improved and why. This worked well and search engine like updated pages too.