Its usually - getting more users who can give feedback - getting more eyeballs - backlink for SEO

Great question, Ivan! When launching a product on Product Hunt, my expectations are a mix of practical goals and long-term aspirations. For pdftopdf.ai, my first priority is always user feedback. Seeing how the community responds to the product—what excites them and where they see room for improvement—is invaluable. This feedback helps shape our roadmap in ways we couldn’t predict. The second big goal is brand awareness. Even if a launch doesn’t skyrocket signups overnight, it builds visibility and credibility, especially within the tech and maker community. That’s a win in itself. Signups and potential customers are, of course, the dream outcome. But I see Product Hunt more as a launchpad to connect with early adopters who are passionate about trying new tools and sharing their thoughts. Finally, let’s not forget the social proof—there’s something satisfying about adding a “Launched on Product Hunt” badge to the website, especially if the community vibes with the product! What about you? Are you gearing up for a launch, or reflecting on one you’ve done?

For sure more eyeballs and backlinks for that sweet SEO juice. Gotta get that domain authority up! Would love to hear from folks who've had successful launches on what kinda user numbers and feedback they got. Any tips for making a splash on launch day?