I learned that a ‘post-and-pray’ approach doesn’t work. The real magic happens when you’ve already built momentum, have supporters ready to engage, and know exactly how to tell your product’s story in a way that resonates. Launch day is just the final act of a much longer play.

I just commented this in another post! Build a distribution network/ audience. Most crucial and wildly underrated.

A little budget is needed if you want to hit #1

I now see how starting marketing efforts alongside development builds better launch momentum. It allows for early awareness and excitement, setting the stage for a smoother, more successful product release.