I can't find ways to use AI images in our content marketing plan now because they are very artistic. I am genuinely in more need of infographics and at the moment we cannot create infographics with AI.

I think it can help give inspiration for design ideas or branding in a shorter time. Faster execution. You can also check out a product discovery tool I’m loving atm : insight7.io 😉

Testing new creative can lead to huge improvements in Facebook and Instagram ads in my experience — so it could potentially be useful if AI reliably generates new iterations on creative. Or imagine if AI personalized the creative in ads — think of how Netflix thumbnails are personalized for each user. (Example: If you're a fan of Robin Williams, he might be on your thumbnail for Good Will Hunting.) 👀

As it stands; from what I have been playing around on MidJourney, DALL-E, StableDiffusion (various platforms, including the excellent NightCafe) - I find it useful for characters, things, art but not quite ready for prime time, as it were. I cannot prompt yet to have a "Blond girl drinking a can or Coke on Venice beach." Things come out wrong - text, hands, placement etc... But the thing is that those problems will be solved at one point. Then it will be interesting what we cannot do. The only barrier is the pricing - but if they are staying in the range of 30-50 USD per month, it can be a good alternative to stock sites. Apparently, a few players are trying to get into the marketing images space like leonardo.ai (invite only) and while we can train (and we should) it is not there yet. 2024-25 maybe a different story. Answering your question: not much impact yet from a practical use case. That said, I am prepping a presentation deck using only images from AI generated images. Fun learning experience.

It can save time and money of the marketers as they don't have to hire professional photographers for their product images.

Could think of a few things: 1. The whole marketing process would be simplified. 2. An individual can become a marketer 3. Can give a starting point for a lot of marketer

It will make things more efficient and cut down on costs.

their process will get a lot simplified

Marketer can improve business by 30 to 60 % by using AI based visual marketing.

I fear people getting jobless.