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Business Marketing with Nika
Which LinkedIn format is bringing you the best results?
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I am not talking about the type of content covered in the post. Rather a type of format. E.g. For me it is usually: – the combination of the short text + photo – the combination of the short text + video – the celebration post (LI has the feature for this special post) What about you? (BTW, today I will also share a topic in my newsletter about LinkedIn. In case, you are interested, feel free to subscribe – see comments.)
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Will Green
Hi Nina, when you say ''results' I would track 'leads'. With LI/digital it's less of a funnel and more organic with multiple touch-points. Carousel Posts where you are giving your most valuable form of content (and can be downloaded) is not a bad option. Each panel view is counted as a view. It's also worthwhile experimenting with Polls that speaks specifically to your ICP's interests. Since they are constantly changing the algo, the goals posts are always moving. I'm keen to experiment with partnering with 3-5 other 'key people of influence' with 19k+ followers who are targeting the same ICP but with different product offerings to explore win-win collaborations. https://www.linkedin.com/in/will...
Business Marketing with Nika
@wilisgreen how do you partner with people? As far as I know, you can tag them on image, repost their post or tag them. Is there any other way?
Nick from FirstHR
For me, the posts that work best are still ones where I'm celebrating something or just praising myself/someone else. It's actually sad because I love writing long texts and they are the worst at promoting.
Business Marketing with Nika
@nickanisimov Praise and celebration will be the most outstanding. Sometimes it feels that they overrule content with useful tips. I was considering to merge it (celebration + edu).
Sharon Lee
Posts with questions. People can’t help but drop their two cents.
Royhail
Great thread, everyone! I’ve noticed that LinkedIn's algorithm seems to favor formats that encourage interaction, like polls and carousel posts. Personally, I’ve had the best engagement when combining a short, punchy text with either an infographic or a 30-60 second video that provides quick, actionable insights.