I've been following Web since his days at Rogue. He's an amazing combination of intelligence, hustle, and humbleness. 2pm is a must have for anyone interested in keeping up with this wild world of commerce and the internet. I'm amazed at how quickly he and his team can provide such deep and actionable insight.

PH tells me this field can't be blank.

Pros:

THE resource for all things commerce/brand.

Cons:

N/A. Pay for the Executive product and support independent journalism.

<3 @web's take on all things commerce and increasingly, content. great to see 2PM going deeper into paid research and interesting content that's applicable to a diverse audience from entrepreneurs, execs and investors.

I've been paying member since day one. It provides so much value for the price. Web Smith is one of the most insightful and kind people in the ecommerce industry — I always value his perspective. 2PM started as a newsletter and a labor love, but it's been amazing to see it grow into a fully fledged resource for anyone looking to understand the DTC space. The increased cadence and depth of reporting just keeps getting better!

I've been paying member since day one. It provides so much value for the price. Web Smith is one of the most insightful and kind people in the ecommerce industry — I always value his perspective. 2PM started as a newsletter and a labor love, but it's been amazing to see it grow into a fully fledged resource for anyone looking to understand the DTC space. The increased cadence and depth of reporting just keeps getting better!

Pros:

Very insightful and frequent commentary on the DTC/ecommerce space with depth that you cannot find from any other publication.

Cons:

Super minor, but logging into the website could be improved.

Left more in my comments below. TLDR; it's my secret weapon for staying on top of the ecommerce/DTC industry.

Pros:

Amazing content, expertly curated, insanely relevant.

Cons:

SO MUCH CONTENT. 3x a week is a little too much for me, I end up missing one of the briefings (or super skimming it.)

Incredible resource for ecommerce. Like others here, it's been a "secret weapon" of mine, helping me act and be more insightful in conversations around commerce. It's also one of the best gifts I give to other entrepreneurs in the biz of DTC / DNVBs. I'm suuuuper strict on what I consume (I'm an inbox zero kinda guy) and curate my subscriptions carefully, so it means a lot for me to say this is one of those emails I prioritize reading over others.

A great newsletter to keep a pulse on the changing topics and challenges in direct-to-consumer businesses. Always contains good nuggets

In the past few months I recently discovered @web and 2pm. It's a great platform to learn about ecommerce and the players involved in the space. As a founder that builds products for this space, I wish I found it even sooner. You can tell @web deeply cares about ecommerce and I can only hope 2pm continues to grow even bigger.

Enjoy following Web on Twitter and have seen some word-of-mouth chatter about the quality of the content here on my timeline. That's enough to get me to convert to a paying user. Good luck, look forward to seeing where this goes!

One of the few newsletters that I open instantly and often go back to. Web and his team are doing an amazing job that 2PM readers stay ahead of the curve on where commerce, brands and retail is going. Also has a cool twitter handle!

If you are in ecommerce or have any interest in retail, this is the #1 outlet to follow and community to join. Spoiler: On a monthly basis, you will learn about the future of commerce about 6 months before it happens. Web and the 2PM team have an uncanny ability to spot trends, shifts, and acquisitions in advance.

Best newsletter I subscribe to, and it's not close.

Been following @Web on Twitter for some time. 2PM has been my go to premium content to stay ahead in eCommerce, marketing, and tech in general. Excellent content from an equally excellent dude. Keep it up!

Almost hate to upvote and share b.c. then others will find access to well curated and thoughtful articles, opinion on the space and I don't want them to know more than me... oh, never mind, it's awesome - subscribe - go learn stuff! You'll be glad you did 💯

I hope you have a nice day.

Pros:

2PM is cheat codes. The info inside has pushed me outside of my bubble and allowed me to help grow my agency.

Cons:

If less of you sign up, I'll be less elite but that's OK.

The only newsletter I block out time to make sure I read every week. Highly recommend to make the jump to the paid membership.

The weekly 2PM email is one of my must-read pieces of content every week. I star it to make sure gmail doesn't start sticking it into the promotions tab, as gmail tends to do these days with everything, semi-randomly. My work is adjacent, rather than directly in, online commerce, and the newsletter gives me a way to keep up with both events and analytic framing that I'd completely miss, otherwise. This PH launch got me to go upgrade to a paid subscription, which I should have done a long time ago. (I try to keep the "must read" list as short as possible, because like everyone, I'm always behind! Right now that list is 2PM, Stratechery, Charlie Loyd, Jamelle Bouie, The Prepared, Matt Levine, Kitanya Harrison. I always love getting email newsletter recommendations.)

If you're interested in online commerce, you should be reading the content at 2PM.

Pros:

The 2PM brief is one of my "must read" email newsletters.

Cons:

No cons. This is *the* source for news and analysis about online commerce, and especially direct-to-consumer topics.

Luckily, the format makes it incredibly easy to skim one week — just so you're on top of the game (and can sound smart on Twitter) — and then dig in another week and really do work.

Pros:

It's not a question of signing up vs the membership (do both). Really it's about making the time to give it the attention it deserves.

Cons:

I donno … maybe videos or audio? (But that's a very small maybe)