I read the first edition of this; really good insights – I would say it's the best canonical primer on marketplaces that I've encountered. Excited about v2 – well done, Boris!
A fantastic read. I particularly found the piece on SaaS enabled marketplaces (and the included references) to be quite interesting. How would the metrics (chapter 5) and investor question (chapter 7) differ for these types of businesses, if at all?
@atkingyens@adamallaccess Not much different in the long run but very different in the beginning as the SaaS part is probably the only area that has traction at the seed and Series A stage (so at that stage MRR plus vision for the evolving marketplace becomes key)
@atkingyens@bwertz Thank you. That makes sense. Have you seen many examples of the inverse? i.e. businesses that start as a marketplace and introduce the SaaS product(s) later?
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