From the website:
If you’re a digital designer like us, this probably sounds familiar:
Disorganized assets in several places
Conflicted copies of files creating confusion and noise
Not knowing who made what edit or why they did it
Feedback slipping through the cracks
Inconsistencies creeping into the work
Us, too. With so many places to look and so little context about what we were seeing, we felt scattered, disorganized, and unfocused. Our tools were making things worse instead of helping. Then it hit us:
Our design process needed a redesign.