Accord — Don't leave revenue goals to chance

Congrats on the launch! I'm curious to know what the onboarding process is like for buyers. I imagine using a product like this would be no problem for companies, procurement teams, etc in tech-heavy industries. Are you thinking yet about how to make it easy for others - say those in healthcare and construction where onboarding for their own product may already be a challenge?

👋 Hey Hunters - can't believe the day has finally come to be sharing Accord with the world! My cofounder / brother Ryan and I first became obsessed with sales and had an inkling that something like Accord should exist while learning the trade at Stripe and Google Cloud. I had an incredible experience scaling Stripe’s sales org from a couple of us trying to figure out the sales-led motion to a 450-person global machine. It was a hard place to leave but after years of Ryan and I sharing the same frustrations about the realities of B2B sales and armed with an idea of how to solve it for both buyers & sellers... well here we are! 🤠 The 3 main challenges that led us to take the leap and build Accord: 🙊 Customers don’t want to talk to sales reps One of the wildest learnings so far is that 95% of the buying process is NOT spent with a seller. This leaves companies only 5% of the entire process to engage. This is compounded by the major lack of focus on actually partnering with customers to solve their problems. Sellers aren’t taking into account the needs of modern buyers or how they want to purchase (transparently & collaboratively). 😭 It’s worse to be a buyer Most surprising was what we learned when we started talking to buyers while figuring out how we were going to solve the first two issues: It’s worse to be a buyer. Today, the average B2B sale involves 14+ people, and that’s only on the buyers’ side. This epiphany is really what forced us to take the leap and solidify what Accord needed to be and solve for. ♻️ Lack of repeatable systems Even if you had the above all figured out, there’s no system to reinforce this collaborative, buyer-first approach. Nothing exists to structure the sales like you have with engineering (Github), design (Figma), product (Jira). No matter how many sales philosophies or tools you try, you’re never going to see a real transformation in sales until you bring the buyer into the process. We've built Accord with these challenges in mind and are stoked to bring you a solution with features to fix your sales & onboarding process, like: 🖨️ Best practices & templates from successful startups 📋 Shared roadmap of next steps, milestones, timelines, and business objectives ⚡ Customer Activity & Engagement Tracking 📂 Resource center for shared document management & collaboration ⏰ Automatic reminders for key stakeholders on their next steps ☁️ Integrations! use Slack? Salesforce? Hubspot? we'll make sure to stay in sync If you've experienced some of the above, plz share your thoughts/feedback here! And if interested in trying it out, I'm eagerly waiting to help you hit your revenue goals 📈 😃

Excited to see this hunt @rossrich @waynep and team! ?makers how do you see Accord playing in the larger sales enablement space, with products like SFDC or Hubspot?

“Build a repeatable sales & onboarding process to hit growth targets”? SIGN ME UP says myself and every B2B founder ever! This is a much-needed product – one of those where you’re like “I can’t believe we didn’t already have this."

In my opinion, every single person should buy this. And I'm not just saying that because my beloved housemate works on the product.

It’s such an honor to have contributed to building Accord! 🙏 I believe that in order to build great products that truly solve a pain point you have to work closely with domain experts that have a complete and deep understanding of the business problem that needs solving. I can say - without any exaggeration - that Ross, Ryan, Dani, Jake and Tariq are the best sales professionals that I have encountered in my software career. I’ve been able to learn so much about software sales just through the process of converting the expert knowledge and best practices locked away in their brains into a top of the line software platform. I’m grateful to be on a team thats building a product that is solving a real pain point in a way that users love! 😍

Being able to use Accord to track, engage, close, and integrate has been wonderful! Especially for complex tech sales where integrations can drag on over a year, having one shared platform that buyers and sellers love has been awesome! Huge props to the Accord team for making such a great product!

This product is truly incredible. Anyone in sales knows the organization of the process is easily the worst part. Anyone who runs a sales team knows that the inconsistency from rep to rep in said process makes things almost impossible to manage. Accord solves all of those problems, while most importantly, delighting the end customer by selling and implementing collaboratively vs. the traditional "back and forth" model. Teams of 5, 500 or 50000 all will find incredible value and ROI by using Accord.

Accord is the most precious product for any serious seller. It makes managing the entire sales process much more consistent, fair, and orderly. The mutual evaluation process is often disconnected and inconsistent among reps - how they can keep track of everything? I always encounter these conversations during rep meetings. But with Accord, it's easy. Each rep gets an overview of everything each other rep is doing, and they all get a pulse on what's happening in their own arena, so nothing gets overlooked or forgotten.

Congrats on the launch! Super impressed with what you've built, and how effectively it solves a core problem from both the sales and buyer perspective. Facilitating a structured, repeatable workflow that helps both parties have a more efficient and transparent buying/selling process is not an easy problem to solve - so congrats on tackling it with such a robust product, clearly informed by your lived experience of the problem. Looking forward to watching Accord permeate through more organizations feeling this pain!

So awesome. The mutual evaluation process is often disjointed and inconsistent among reps - how are they supposed to keep track of everything?! Accord ensures the sales cycle is actually repeatable, and collaborative!

🌊 Hi Hunters, what an amazing journey to get to this point. Admittedly, having been in tech for over 15+ years, I had an outdated view of how modern sales teams should and need to operate. After meeting Ross and Ryan, I was immediately struck by just how different they approach the discipline of sales. 🧑‍💻 I’ve personally loved building Accord. Every day we need to figure out how to translate all the crazy, cobbled-together tools, and processes that top sales reps use everyday into our product. We’re just getting started with our vision to bring these best practices and make them accessible to everyone (even old stodgy engineers like myself 👴). 📢 Special shout out to the new folks supporting our journey.

Accord is the first product built by enterprise sales reps who deeply understand how to help other sellers close more deals. If you're multi-threaded in your sales process, and you AREN'T using Accord... you are leaving money on the table.

Congrats on the launch! This is such an important tool. Bravo to bringing fragmented communications, processes, and productivity back to one place! So much potential here. Looking forward to more.

I've watched this evolving over the past year. The team have done a great job in addressing a very significant challenge for B2B sales organisations

Have had an amazing time working on this product for the last 1.5 years. Could not be more proud of this amazing team, I know everyone’s sweat, tears and love has gone into creating Accord. So stoked to see the rest of the world appreciating it as much as we do. Let’s all make sales a little less sales-y.

Really awesome product that truly alters the dynamics between buyers & sellers, making it a shared experience to keep everyone focused on what needs to happen to get a deal down. @rossrich + Team have done an incredible job with the product. It makes AEs a lot more productive & confident with their deal cycle; I can't imagine an AE not using it once they've experienced the seamless power of Accord. .

Congrats makers! 🚀 🙌 Who are the main users in the company? Sales? Sales Ops?

I believe this tool completely supports the future of selling. I have always hated transactional selling, but I have always loved finding solutions to peoples problems. Accord has felt like a tool that was designed just for me, everything that I have ever wanted from a sales platform is there. On top of that, it is backed by a ridiculously incredible team. This company is going to be a rocketship (already is) and I have 0 doubt that it will be a significant game changer for the sales industry. Happy for the Accord team and happy for any team that jumps on this ASAP and can experience the difference this tool makes.

This is amazing, congrats on the launch! This is the first tool I have come across that truly supports both the buyer and seller.