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State of iOS In-App Subscriptions 2021 — Insights & benchmarks of iOS in-app subscriptions
iOS in-app subscriptions insights, expert analytics, and benchmarks! Based on 20m subscribers from America, EU, UK, Asia, and Oceania:
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
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Replies
Hey Product Hunters,
We made a report which suggests benchmarks for in-app subscriptions metrics:
⌛ LTV;
📈 install to trial conversion rate;
📊 trial to subscription conversion rate;
💎 retention rate;
💰 subscription price;
💳 billing issues.
Each metric has a country and subscription duration distribution. The report is based on anonymous data from 150m users and 20m subscribers.
Compare your app with the market and grow revenue with Adapty 💰!
Upvote if you want to get new reports in the future!
That's very useful, thanks! Mobile app subscriptions are trending now, so it's good to have this info.
Do you plan to release a similar report about Android subscriptions?
@margarita_s88 we are definitely planning to release more reports in the future. Android subscriptions and statistics across categories are what we think about.
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