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Scott Ayres

Instagram Photo Experiment - Should your photos have text overlaid on them?

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Social Media Marketing experts claim adding text onto Instagram photos gets more engagement. The Social Media Lab ran a test to see if this was true or false. The data is shocking.

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Scott Ayres
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The viewers of the Social Media Lab LIVE show wanted us to test if adding text to photos created more engagement or not. Everyone says it does, but the data we found was the exact opposite.