This is clever, although I don't make enough purchases online for this "problem" to be painful enough for me to think about. Honey (http://joinhoney.com/, http://www.producthunt.co/posts/54) a chrome extension that automatically searches and applies coupon codes during checkout, should partner with amber.checkout to simplify the transaction and save people money.

@daveambrose - completely agree! I didn't realize amber.io offered a mobile solution. I was actually speaking with a friend about this a few weeks ago. I'm surprised Apple hasn't moved more aggressively in this direction. At least Passbook is a start.

@rrhoover desktop web isn't the core problem here but rather, mobile. If you look on the public markets and I put my product hat back on during my Travelzoo days, travel is an area that's increasingly shifting to mobile transactions. Here's a good exercise to see how big the problem is: 1. Go on TripAdvisor's iOS or Android app 2. Find a hotel 2. Try to either book directly or on an OTA (online travel agency) like Expedia or Orbitz. 4. Experience the pain. If something like amber can solve this, it's a *huge* win for the space. Really good to see amber.io live, as I was first tipped to the product by @besvinick!

This is a problem I was trying to tackle at Stripe with the Stripe Checkout too (http://stripe.com/docs/checkout). Google are going to bake something similar into Chrome: http://blog.alexmaccaw.com/reque...

@stefanobernardi We already support login flows so you can use the accounts you have with stores we support and not lose the data stored there. The order is then placed through your store's account. We'd be interested to look over a list of merchants together. The great thing about Amber is that retailers don't have to do the hard work of integrating the API, so if we up their priority in our queue we could add support for them faster. Also agree on Apple making it more open -- buy any product on any store with 2 taps and confirm with my thumb? Yes please. cc @rrhoover

Agree with @rrhoover that Apple should have opened up buy-with-itunes to a lot more things. So great job with Amber, def a pain for myself when buying specialty things on new stores. Problem is I probably won't see them on your supported stores, while the big ones I already have one-click accounts with.

Hey ProductHunt, thanks for the upvotes and comments, we'll be here throughout the day to field any questions you might have. amber.io is becoming a platform as more and more app devs start streamlining ecommerce in their apps to increase both conversion rates as well as affiliate revenue. amber.checkout and amberExpress are two products for desktop and mobile built on top of the API that allow you as a user to quickly do checkouts without entering shipping and billing data every time. We're on way to some big announcements down the road and we're excited to see all the ways in which the app dev community is using amber.io.

@rrhoover thanks for writing in. We're getting some great initial feedback on amber.checkout and the fit with Honey is great on paper. @maccaw the fact that the space is getting busy is great news. Thanks! @daveambrose very well spotted, the big pain is more obvious on mobile than other mediums today. On the whole however the ecommerce industry needs a lot more connectivity and streamlining baked in. Thanks for contributing and hat tip to @Besvinick

@razvanr Product Hunt should offer that. ;)

@rrhoover Ping us anytime :)