Hello Product Hunt Community!
I’m @brandoncharleskhoo, Senior Product Manager at Amplitude. We’re thrilled to unveil our exciting new partnership with HubSpot, designed to supercharge your go-to-market efforts! Here is the Installation link https://ecosystem.hubspot.com/ma...
🚀 Here’s what our new integration brings to the table:
📈 Enhanced Lead Scoring: Leverage behavioral data to deliver high-quality leads and create more targeted marketing campaigns.
🔍 Better Customer Health Scoring: Use detailed product usage insights to time expansions perfectly and reduce churn risks.
📊 Unified Dashboards: View Amplitude charts directly in HubSpot and track product usage alongside traditional CRM data.
⚡ Effortless Setup: Install Amplitude with just one line of code and start benefiting from our integration immediately. Plus, find us in the HubSpot App Marketplace!
🔗 Seamless Data Integration: Combine HubSpot’s Smart CRM with Amplitude’s behavioral insights for a unified view of customer interactions.
💡This integration is ideal for: Marketing, sales, and customer success teams who need access to deeper insights about their product usage data to drive faster growth.
We’re excited to see how this partnership helps you unlock new opportunities and achieve your growth goals.
Learn more and connect with us at booth #44 at INBOUND 2024!
We’d love your support through upvotes and comments. Thank you for helping us spread the word!
A huge thank you to our hunter, @chrismessina, for featuring us today!
@brandoncharleskhoo@chrismessina This is cool, will give it a try. Managing HubSpot is definitely becoming pain every passing day. All the best for launch.
@prad_vv Thank you! Please let me know if you have any questions at all. Happy to setup time to chat 1:1 if it’s helpful. Also feel free to DM via LinkedIn if it’s easier.
@owenfar@owenfar Thank you! Appreciate your feedback! HubSpot also has a free plan which you can check out. Happy to setup time to chat 1:1 if it’s helpful. Also feel free to DM via LinkedIn if it’s easier 🙏
Hey Brandon,
Do you have any case studies or specific metrics on how this integration has improved conversion rates for early adopters?
Congrats on the launch!
@kyrylosilin@rachel_torres1
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Just let me know! Feel free to reach out on Linkedin :)
@nirmal_utwani1 Couldn’t agree more! 🙌 Absolutely, PQLs are the future for aligning Marketing and Product teams. It’s all about focusing on the leads that are already engaging with your product and driving real value. Excited to see how this partnership helps teams work smarter and grow faster! 🚀
@lucasbenjaminfoster1 Thanks so much for the support! 🙌 Absolutely—it’s all about working smarter and maximizing impact. By integrating Amplitude and HubSpot, we aim to provide teams with the best possible insights so they can drive growth more efficiently. 🚀 If you have any questions or thoughts on how this integration could help your team, we’d love to hear them! 😊
The unified dashboards and seamless data integration sound perfect for streamlining marketing efforts. Curious, how easy is it to customize the lead scoring criteria? Looking forward to seeing how this boosts our growth! 🚀📊
@kevinyaoooooo Hi Kevin, thanks for the great question! 🙌 HubSpot has made it really easy to customize lead scoring criteria. You can build and tailor lead scores based on key behavioral data from Amplitude, along with CRM metrics that matter most to your team. This flexibility allows you to score leads based on product usage, engagement levels, or other behavioral signals, and then sync that directly into HubSpot for more targeted campaigns.
For a step-by-step guide on setting up lead scores in HubSpot, check this out: https://knowledge.hubspot.com/pr...
This level of customization is designed to help you streamline your marketing efforts and accelerate growth. 🚀 If you’d like to dive deeper into how this can work for your specific use case, feel free to reach out—we’d love to help! I’m happy to connect via LinkedIn for a 1:1 chat to go over the full end-to-end flow and help you get set up and running. I can also pull in a HubSpot counterpart to assist if needed!
Congrats on the launch @brandoncharleskhoo 👏! Integrating Amplitude with HubSpot is a smart move. The combination of behavioral data and CRM insights should be a huge boost for sales and marketing teams. Excited to see how this helps streamline growth! 🚀
@djordjevic_nikola Thank you so much! 🙏 We’re really excited about how this integration will empower sales and marketing teams to make more informed, data-driven decisions. Combining behavioral data with CRM insights gives teams a fuller picture of their customers, helping to unlock new growth opportunities and streamline processes. 🚀 Can’t wait to hear how it impacts your work! Let us know if you have any questions or feedback as you explore it. 😊
Integrating Amplitude with HubSpot is a fantastic move. Just a few days ago, my teammate was searching for a tool that integrates behavioral insights with HubSpot...now he has the solution 😊
@mitia Thanks so much! 😊 We’re thrilled to hear the timing worked out perfectly for your team. The integration is designed to give teams the behavioral insights they need right inside HubSpot, so we hope it’s the solution your teammate was looking for! Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Feel free to DM me on Linkedin if it's helpful.
@brandoncharleskhoo Congratulations on the new integration with HubSpot! Combining HubSpot’s CRM with Amplitude’s behavioral insights sounds like a powerful solution. How does the integration ensure that data from both platforms is seamlessly synchronized and accurate in real time? Similarly, InterWiz AI evaluates tech candidates not only on their coding skills but also on soft skills through comprehensive personality tests.
@hamna_malik Thank you so much! 🙌 We’re really excited about this integration too, and you’re right—combining HubSpot’s CRM with Amplitude’s behavioral insights is a powerful solution for driving smarter decisions.
In terms of synchronization, we’ve built an event streaming integration to ensure data from both platforms stays up-to-date and accurate in real time. With this integration, you can stream key user actions (like signups, purchases, or app installations) from Amplitude into HubSpot. Amplitude targets an end-to-end p95 latency of 60 seconds, supported by monitoring and alerts to ensure everything runs smoothly.
This allows HubSpot to process behavioral insights as soon as they happen, keeping your lead scoring, campaigns, and CRM data as fresh and accurate as possible. If you have any more questions or want to dive deeper into the integration, feel free to reach out via Linkedin! Happy to connect and chat through this live 😊
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BTW It’s awesome to hear about InterWiz AI’s approach to evaluating tech candidates through a blend of hard and soft skills—behavioral insights like these are so valuable for making informed decisions.
Absolutely thrilled about this new Amplitude x HubSpot integration! 🚀 The enhanced lead and customer health scoring capabilities will undoubtedly elevate our marketing and sales strategies. Unified dashboards and effortless setup make this a game-changer. Kudos to the Amplitude team for this powerful partnership! 👏 Looking forward to seeing the growth it drives. Upvoting this for sure! 💡📈 @brandoncharleskhoo
@tony_creator Thank you so much for the enthusiastic support! 🙌 We’re thrilled to hear how excited you are about the new integration! 🚀 We designed the enhanced lead and customer health scoring features to give marketing and sales teams the insights they need to drive smarter strategies and faster growth. The unified dashboards and easy setup were definitely created with simplicity in mind to make this a seamless experience.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Just let me know! Feel free to reach out on Linkedin :)
Congrats on the launch! 🎉 Love what you're building. I’ve been working on ConverForm.com, a tool to turn forms into interactive conversations—could be a cool way to boost early user engagement. Keep crushing it!
@shahar_lotan Thanks so much! 🎉 Really appreciate the support! ConverForm.com sounds like an awesome tool—turning forms into interactive conversations is a great way to drive engagement, especially in those early stages. Definitely something to explore for boosting user interaction! Let’s keep in touch, and best of luck with ConverForm. 🚀 Keep crushing it as well!
@ludovica_eleazer Thank you!!! Please let me know if you have any questions or feedback. I’m happy to connect via LinkedIn for a 1:1 chat to walk you through the full end-to-end flow and help you get set up and running.
@indiana_joshi Absolutely! 🎯 Product-qualified leads (PQLs) are definitely the way forward when it comes to driving higher conversion rates and more meaningful engagement. It’s all about focusing on actual product usage rather than just initial interest. Our PMM, Phil Burch, wrote a fantastic article diving into the benefits of PQLs over MQLs—you can check it out here: The Benefits of PQLs over MQLs. https://amplitude.com/blog/pqls-...
@indiana_joshi Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Just let me know! Feel free to reach out on Linkedin :)
@toshit_garg Thanks Toshit! Really appreciate your support and would love any feedback you might have.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If you’d like to explore how this can fit into your workflow or need help getting started, feel free to reach out! I’d be happy to connect for a 1:1 chat on LinkedIn or hop on a Zoom call.
I've seen first hand how hard it is to make these integrations :P
This is gonna be such a huge value add for customers of both platforms! Congrats to the team and and the customers
@sinajamshidi2 Thanks so much! 🙌 You definitely are quite familiar having been on the engineering team at Amplitude! We appreciate you! It’s been a big team effort, and we’re excited to see how it adds value for both Amplitude and HubSpot customers.
@brandoncharleskhoo Couldn’t agree more! 🙌 Absolutely, PQLs are the future for aligning Marketing and Product teams. It’s all about focusing on the leads that are already engaging with your product and driving real value. Excited to see how this partnership helps teams work smarter and grow faster! 🚀
This sounds like a super useful integration! Love how it brings behavioral data into HubSpot. Just took a quick look and it’s looking really promising. Congrats on the launch.
@asherdorianthorne Thanks so much for the kind words! 🙌 We’re excited about how this integration brings behavioral data right into HubSpot, giving teams a more complete view of their customer journeys. We truly believe it’s going to make a big impact.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Just let me know! Feel free to reach out on Linkedin :)
@phenrysay Thanks Pierre! Looking forward to any feedback you might have.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if need be. Also happy to connect via Linkedin :)
Looking great!
Advantages:
Improved Personalized Experience: With deeper data integration, companies can better understand user behavior, allowing them to offer more tailored services. Users may receive more relevant product and service recommendations, reducing irrelevant or repetitive information.
More Targeted User Communication: Companies can more effectively track users' interests and behavior, reducing irrelevant ads and notifications. The messages users receive will be more useful and relevant, avoiding the frustration of information overload.
Faster Product Iteration: Using Amplitude’s data analysis, companies can quickly identify pain points and areas for improvement, meaning users may enjoy optimized features and a better product experience sooner.
Disadvantages:
Data Privacy Concerns: With more extensive data analysis, companies will collect more user behavior data. For users concerned about privacy, this might raise questions about how their data is being used, and they’ll want transparency about data practices.
Frequent, Even if Relevant, Marketing Messages: While communication may become more precise, users might feel overwhelmed by frequent marketing pushes. Even if these messages are relevant, some users could still find them intrusive.
@emily_893 Thanks Emily! Really appreciate your feedback.We worked hard to simplify the experience, so teams can focus more on gaining insights and driving growth rather than navigating complex tools.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If you’d like to explore how this can fit into your workflow or need help getting started, feel free to reach out! I’d be happy to connect for a 1:1 chat on LinkedIn or hop on a Zoom call.
@jack_schlabach Looking forward to hearing your feedback if you have any Jack.
Both Amplitude and HubSpot offer free starter plans, so it’s super easy to get started. Here’s the installation link. https://ecosystem.hubspot.com/ma.... If your team needs help getting set up, I’m happy to jump on a Zoom call and guide you through the process. I can also bring in a HubSpot counterpart if needed. Just let me know! Feel free to reach out on Linkedin :)
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