To help you get started with Product-Led Growth (PLG), Amplitude has created volume two "How to Get Started with Product-Led Growth" with insights from dozens of experts on the tactics and metrics you need to know to tackle PLG at your organization.
Hi Product Hunters! ๐ This is volume two of "How to Get Started with Product-Led Growth" by Amplitude. I've shared several pages from the e-book here, but there's nearly 40 pages to check out if you download it! ๐
Table of Contents:
- Introduction
- What Is PLG?
- What are PLG tactics?
- - Product-led acquisition tactics
- - Product-led retention tactics
- - Product-led monetization tactics
- What are marketing-led and sales-led tactics?
- Growth tactics cheat sheet
- How to measure PLG tactics
- Why is experimentation important for PLG?
- What does PLG look like in practice?
- How to get started with PLG
-- Organizational structure
-- Technology
- Power PLG with insights from Amplitude
- Acknowledgments
This guide is based on contributions from industry experts. A special thank you from Ampitude to the following contributors: Aaron Bird, Abbie Kouzmanoff, Abhinay Jain, Alec Kriebel, Alex Simmons, Alicia Cressall, Andrea Wang, Asavari Tayal, Ashley Stepien, Bartลomiej Leszczyลลki, Ben Williams, Braxton Bragg, Brian Abad, Carmen DeCouto, Dave Bonlander, Dave Rigotti, Elena Verna, Franciska Dethlefsen, Hien Phan, Hiral Shah, Ibrahim Bashir, John Black, John Cutler, Kayli Berlin, Rachel Herrera, Nick Pavlichek, Rob Bow, Storm Hurwitz, Tej Pandya, Trevor Hadley, Usman Ibrahim, Varsha Nagele, Wil Pong, and Will Newton.