Analyse Asia
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A Weekly Podcast Focusing on Business, Technology & Media in Asia
Bernard Leong

Analyse Asia 127: Pokemon Go with Serkan Toto — On Pokemon Go & its impact to Nintendo

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Bernard Leong
Episode Synopsis: Serkan Toto joined us for a conversation to discuss the global phenomenon of Pokemon Go. We discussed the backstory of the creator behind this new sensational game, Niantic Labs and the backers behind the game maker from Google to Nintendo. We discussed why the game has been so successful, the game mechanics and why it has not opened in Asia (but it has opened in Japan two days later after our recording). We examined the impact of Pokemon Go to Nintendo and how the Japanese gaming giant will move forward with their mobile gaming strategy and their game portfolio content.