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OneLink by AppsFlyer — Send mobile app users to the right place with deep linking
OneLink's deep links detect if your app is installed on the user's device. Send new users to the app-store to download the app, and then to the contextual content after installing. Existing users will be sent to the contextual in-app content automatically.
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Raz Karmi
Hunter
Hey everyone, meet OneLink by AppsFlyer, a great tool to create deep links and send your mobile app users to the right place and create the best mobile experience.
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A great tool to improve conversions coupled with a comprehensive analytics dashboard of whats working for your App and why. Keep it up AppsFlyer FTW!
As a user, I hate when a link opens within the current app using, and not the proper page in the app. It happens in Facebook, for example, when opening an Instagram post.
Hey @erikemanuelli , this is a vary valid point. Many social apps put a lot of effort to keep you from navigating away from their app.
That’s where a deep linking solution like OneLink is essential. OneLink enables you to create different behaviour depending on the context. In case you have the app installed, OneLink will enable to open the app and navigate you to the relevant deep link within the app. As opposed to navigating to the website within the social app’s built-in browser.
This creates a more logical and delightful user experience.
Hi @braysonware! Great to talk to an existing customer. Time spent in app is an interesting metric and we are certainly considering adding that to the platform. Breakdown of individual user activity is already possible using your raw data through AppsFlyer or through our Audiences product with its rich behavioral segmentation capabilities. Let me know if you want more information.
You can bring users straight to certain parts of the app and OneLink recognizes if the user is on iOS/Android/Web etc and direct them to the right app store or landing page on your website. Another cool feature is that you can use it in email campaigns (UA and retention) and it doesn't break via ESP - we used it with Braze (via integration for SendGrid) and it worked flawlessly. You can also make the OneLink branded (ie. the link contains your brand name up front) so customers trust the link and are comfortable clicking on it.. Highly recommended!
Pros:Super powerful and intuitive deep-linking capability that supported my mobile app for "refer a friend" and UA campaigns
Cons:not really
A great idea to make the use of apps more efficient, I'm not a great App user because of all the fiddling about, but sounds like OneLink will take away my resistance. Hope it is widely used.
Hi @joy_healey!
You are absolutely correct - handling deep linking correctly and making a smooth transition for web to app is exactly the challenge that OneLink is designed to solve. It is widely used by top brands and by many users worldwide, across multiple verticals.
I can clearly see that there is a huge benefit to using this tool for businesses who have apps. It makes me wish my business had an app! ;)
Thanks @lorrainereguly ! That's our goal and mission, we are obsessed with enabling businesses to hit their full potential.
Once your business has an app - we'll be there for you.
I love tools that help businesses! If my own business had an app, I would definitely use this product!
Pros:This tool provides businesses with data so they can learn more about their customers and improve their customer experience. Awesome!
Cons:I don't see any cons!
Hi @erin_ben! We have a 30 day free trial of the platform with a simple signup process. Feel free to give it a go. https://www.appsflyer.com/start-now
@mrsdeegee Let us know once you've tried it out! We can't wait to hear what you think!
Thanks Dana!
OneLink is available at no additional cost for AppsFlyer customers.
Hi @masterserge !
That is a great question. Deep linking and attribution go together. Users can be acquired through a deep link (you can’t guarantee if they have the app), and they can be re-engaged through the deep link. Understanding the performance of your user engagement is a fundamental part of deep linking as well. AppsFlyer’s expertise in the realm of attribution completes OneLink’s deep linking capabilities with full blown analytics, including data access, ROI and LTV insights, and audience segmentation capabilities. Branch is a great deep linking product but the true value is in combining deep link related activities to actionable marketing insights.
What are your thoughts on this?
@masterserge @alexdbauer Branch is indeed a neat little deep linking product, and we are eager to see Branch's nascent journey into attribution. Good Luck!
@shiri_schulman of course! Deep Linking is an important tool for any vertical. Think about sending out an email to your users with a new stage or product in your game and then once the user clicks the link, the app is opened directly into the new stage or product! That's what I call a WOW moment :)
Sounds like a very useful product, I'm usually spending quite a lot of time creating too many links for the different operating systems. One question tho. Is this OneLink product good for owned and earned media only or does it work for sponsored/paids ads as well?
Hi @shmuel_cohen! Thanks for your feedback!
OneLink is a great solution for all of your marketing campaign types - owned and earned media, paid ads and sponsored campaigns. OneLink is indeed the perfect solution for the challenge you described - it allows you to use a single link for all platforms and devices by delivering a frictionless user experience with analytics built in.
@paulcomba happy to hear you're having a good experience, this is exactly why we’ve built this product- it’s all about the user experience 😊