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Raz Karmi

OneLink by AppsFlyer - Send mobile app users to the right place with deep linking

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OneLink's deep links detect if your app is installed on the user's device. Send new users to the app-store to download the app, and then to the contextual content after installing. Existing users will be sent to the contextual in-app content automatically.

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Sergey Rudenko
So what’s different or what are the advantages of this solution vs branch.io?
Eran Dunsky
Maker
Hi @masterserge ! That is a great question. Deep linking and attribution go together. Users can be acquired through a deep link (you can’t guarantee if they have the app), and they can be re-engaged through the deep link. Understanding the performance of your user engagement is a fundamental part of deep linking as well. AppsFlyer’s expertise in the realm of attribution completes OneLink’s deep linking capabilities with full blown analytics, including data access, ROI and LTV insights, and audience segmentation capabilities. Branch is a great deep linking product but the true value is in combining deep link related activities to actionable marketing insights. What are your thoughts on this?
Eran Dunsky
Maker
@masterserge @alexdbauer Branch is indeed a neat little deep linking product, and we are eager to see Branch's nascent journey into attribution. Good Luck!
Karen Cohen
Maker
Hey there hunters, thanks for dropping by to check our powerful OneLink product! Thanks @razkarmi for hunting us! As you already know, the benefit of apps to brands is undeniable. Apps are well known to have significantly higher user loyalty and conversion rates than mobile websites. There are three main reasons: 1) apps tend to offer a more efficient and satisfying experience for users 2) brands can more easily communicate and connect with customers through instant updates and push notifications and 3) apps give users online and offline access. Since loyalty and higher conversion rates are bottom line goals for any brand, deep linking makes it much easier to attain both. Deep linking is the glue that connects the mobile universe together, fixing broken flows as users navigate between the mobile web and apps and between different apps. And it significantly improves the user experience; an absolute must to reduce churn. OneLink, deep linking technology has become one of the most powerful performance hacks used by savvy app marketers. While many recognize the importance of deep linking to the mobile user experience, few truly understand the power of deep linking for your marketing campaigns and how, simply put, they create a whole new way to connect with your users. No wasted clicks, just the perfect conversion path, always. Check it out for yourself and request a demo. And please let us know what you think. We'd really cherish your candid feedback.
Haley Ethel
I love the idea! Is there an option to integrate with ESPs?
Eran Dunsky
Maker
Hi @haleyethel! Indeed there is and we are regularly adding more integrations. You can read more about that here: https://support.appsflyer.com/hc...
Ghost Kitty
Comment Deleted
Eran Dunsky
Maker
Hi @braysonware! Great to talk to an existing customer. Time spent in app is an interesting metric and we are certainly considering adding that to the platform. Breakdown of individual user activity is already possible using your raw data through AppsFlyer or through our Audiences product with its rich behavioral segmentation capabilities. Let me know if you want more information.
Shmuel Med
Sounds like a very useful product, I'm usually spending quite a lot of time creating too many links for the different operating systems. One question tho. Is this OneLink product good for owned and earned media only or does it work for sponsored/paids ads as well?
Dror Davidi
Maker
Hi @shmuel_cohen! Thanks for your feedback! OneLink is a great solution for all of your marketing campaign types - owned and earned media, paid ads and sponsored campaigns. OneLink is indeed the perfect solution for the challenge you described - it allows you to use a single link for all platforms and devices by delivering a frictionless user experience with analytics built in.
Erik Emanuelli
As a user, I hate when a link opens within the current app using, and not the proper page in the app. It happens in Facebook, for example, when opening an Instagram post.
Alon Rapaport
Maker
Hey @erikemanuelli , this is a vary valid point. Many social apps put a lot of effort to keep you from navigating away from their app. That’s where a deep linking solution like OneLink is essential. OneLink enables you to create different behaviour depending on the context. In case you have the app installed, OneLink will enable to open the app and navigate you to the relevant deep link within the app. As opposed to navigating to the website within the social app’s built-in browser. This creates a more logical and delightful user experience.
Yoav Vilner
Wow i am in love. AppsFlyer youve done it again!
Karen Cohen
Maker
@yoavvilner Whoop Whoop!!!
Raihan Razish
very useful and time saving! I love it
Nadav Dakner
A great tool to improve conversions coupled with a comprehensive analytics dashboard of whats working for your App and why. Keep it up AppsFlyer FTW!
Raz Karmi
Hunter
Hey everyone, meet OneLink by AppsFlyer, a great tool to create deep links and send your mobile app users to the right place and create the best mobile experience.
Yuval

As someone who's spending hours every week on building unique links for different marketing campaigns, OneLink is pure gold.

Pros:

- Extremly useful for any marketer. - Save tons of time and energy.

Cons:

- None

Shiri Schulman
Can it also work for gaming apps?
Eran Dunsky
Maker
@shiri_schulman of course! Deep Linking is an important tool for any vertical. Think about sending out an email to your users with a new stage or product in your game and then once the user clicks the link, the app is opened directly into the new stage or product! That's what I call a WOW moment :)
Magdalena Carla
Can I brand the URLs with my company's domain name?
Alon Rapaport
Maker
Hi @magdalenacarla, Yes! We are actually working on this right now, and it will be available really soon :)
Itai Elizur
Super cool interface, makes a lot of sense to me.
Erin Ben
Cool, will be nice to have a short test trial without all the lengthy registrations
Eran Dunsky
Maker
Hi @erin_ben! We have a 30 day free trial of the platform with a simple signup process. Feel free to give it a go. https://www.appsflyer.com/start-now
Adi Margolin

www.appsflyer.com

Pros:

Best mobile attribution platform in town

Cons:

none :-)

Savvas Zortikis
seems way cool! will give it a try.
Alon Rapaport
Maker
Thanks @savvaszortikis! Looking forward for your feedback.
Dana Gore
Seems like a great tool to market yourself easily while maintaining strict security protocols. I like that. I'm always looking to learn about new marketing tools that aren't difficult or complicated. This seems to take care of several marketing avenues in one place.
Karen Cohen
Maker
@mrsdeegee Let us know once you've tried it out! We can't wait to hear what you think!
Denis Shershnev
Great work @karen_cohen and team! Definitely gonna check it out!
Alon Rapaport
Maker
Thanks @eulerr ! And let us know what you think once you do.
Oded Onn

You can bring users straight to certain parts of the app and OneLink recognizes if the user is on iOS/Android/Web etc and direct them to the right app store or landing page on your website. Another cool feature is that you can use it in email campaigns (UA and retention) and it doesn't break via ESP - we used it with Braze (via integration for SendGrid) and it worked flawlessly. You can also make the OneLink branded (ie. the link contains your brand name up front) so customers trust the link and are comfortable clicking on it.. Highly recommended!

Pros:

Super powerful and intuitive deep-linking capability that supported my mobile app for "refer a friend" and UA campaigns

Cons:

not really