You've probably heard them say - confused customers don't buy. I'd go further and conclude with - confused sellers don't sell, either. This blueprint is all about removing confusion for both the seller and the buyer. The best way to do it is to structure your course landing page into a logical hierarchy of sections. Each section should clearly explain to your target learner why they are on this page, what's in it for them, and why you are the most appropriate person to teach them this stuff. Your end goal is to get your visitors from wondering "what are they trying to pitch me?" to "this is exactly what I need." If you fail, your course won't sell. As simple as that. How to use this blueprint I know you might be overwhelmed by all the abundance of information out there telling you how persuasive copywriting works. I'm getting through all this digital dust every day. We all are. That's why I've intentionally compressed all the information that I could write in this book into bite-sized workbooks that will get you directly to the desired outcome. No fluff. No bloat. Just actionable tips and exercises to help you craft the perfect landing page for your online course. My promise to you, if you do the exercises inside this blueprint well, your landing page will write itself.