Hey Product Hunters! 👋 Pricing is one of the most profitable marketing levers out there. It’s also one of the least optimized. Most people use 30+ year old techniques or, worse, their ‘gut feeling’. That leaves plenty of money on the table. 🎓 Turning science into practical recommendations Last year, I launched Ariyh here on Product Hunt: A newsletter that summarizes the latest scientific studies into 3-min practical marketing recommendations. Since then, 9,058 marketers have joined and we’ve covered 120+ studies. You can check them all out here at no cost -> 3min practical insights 📘 Ariyh Playbooks The amount of recommendations can be overwhelming. So - by popular demand - I’ve started a series of Playbooks by area (e.g. Pricing, Ad creatives). This is the first one 🙌 Each Playbook takes the latest science on the topic and makes it even more actionable and to the point, with more examples, step-by-step tools, and research not covered in the newsletter. 📈 What’s in the Playbook of Pricing & Promotions 1) When to use rounded ($20), just-below ($19.99), or precise ($22.37) prices most profitably 2) 14 easy-to-apply techniques to boost sales of full-price or promoted products 3) Step-by-step guide to survey your audience to find your most profitable price point 📖 The Science You can analyze the research papers yourself in scientific journals such as the Journal of Marketing or Marketing Science (and should, if there’s one you’re deep diving into). But unless you are someone who reviews the 10,000+ marketing studies published each year, buys each one for $30+, and knows how to interpret academic research - you will have never heard of most of these techniques. The research papers in this Playbook alone would cost you $600+ Special launch price of only $18 for 48 hours. After that, it will go up 94% to $35. Apply it to your business and boost your revenue (if you don’t see a boost I’ll refund you). Hope you’ll love it, Thomas

This is one of my favourite newsletter , congrats on the launch on PH @thomas_mckinlay1

I've been reading Ariyh for almost a year, and this playbook is exactly the kind you'd expect from @thomas_mckinlay1

@thomas_mckinlay1 Do you have any insights about marketplace pricing aka take rate?

I read almost every email Thomas puts out via Ariyh. This ebook is all his best content in one neat package. Honestly, didn't even think twice before picking this up. Can't wait to dig in!

Congrats on the launch, @thomas_mckinlay1 Looks like a really good playbook!

I've been following @Ariyh since the first newsletter and this consolidated playbook is just a cherry on top! Well done and keep it up

everything from these guys is so well curated!

I've been reading @thomas_mckinlay1 since August of 2020. In that time he's introduced me to countless tools and techniques for marketing in a way that's both action oriented and directly links to the evidence. Honestly, I feel slightly mixed about promoting his work because it's like a secret weapon to make me look smart 😂. So of course when he let us know he was writing a book I wanted to support him with and early purchase. If his newsletter is great, his book is fantastic. Clear, concise, easy to read and even easier to reference I devoured it this morning. Please sign me up for the next in the series!

Absolutely amazing product! 🤩

Congrats on the launch 🚀 Love the Ariyh newsletter!

I've been reading Ariyh newsletter for some time, and I can't believe how much it grew over the past months! Couldn't be happier to see this new product you're launching. It just makes so much sense. Congrats on the execution and on the launch!

I know this is largely built specifically for marketers - but this truly is a must-read for every early-stage CRO/VP Business Succinct & actionable - thanks Tom!

Congrats!

Congrats on the launch! Pricing is tricky -- but relying on gut-feel isn't the right approach. Definitely think lots of folks will benefit from this!

Been a reader for a while. Congrats Thomas! Just purchased :)

Solid actionable information! Recommended!

Oh looks interesting! Was looking for a science-based way to price our products

I have been enjoying the weekly newsletter from Ariyh and actually using the tips and tricks in my daily business. But this… this is a game changer! A playbook is exactly what I needed. Thank you Thomas for providing us with this amazing product. This product is more becoming like my Amazon account. Business is so much more easy than before and I don’t have to browse the internet anymore looking for marketing tips. I always just come to Ariyh and it always has an answer for me. Thank you.

This is exactly what I needed right now! Can't wait to try this out 😍 Congrats on growing Ariyh 🔥