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Avoma Sales Playbook — Actionable tips, tools and process for those in SaaS sales
Most sales playbooks are too generic to be actionable. Not this one.
We analyzed hundreds of sales calls to come up with an actionable playbook for sales leaders, managers, AEs and SDRs.
The result? A playbook that is not watered down to generalities.
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@shushant_lakhyani Wow! So kind of you to say this! You made our day, Sushant!
Hi, I'm Yaag, the Director of Content Marketing at Avoma.
You are going to find this sales playbook highly actionable because the insights we have put together in this playbook is a result of our first-hand sales experience and not a bunch of second-hand theoretical assumptions.
Unlike most other sales playbooks, this one isn't just focused on leaders, but also on sales managers, AEs, and SDRs.
We have leveraged our own platform—Avoma's AI-powered conversation intelligence capabilities—to analyze thousands of sales interactions between sales practitioners and customers to distill down the best practices, actionable tips, and useful tools that will help you run your sales operations.
It's also one of the very few content that is designed specifically for everyone in your sales team—it will hit a chord with the VP of Sales the same way it will resonate to sales managers, account executives, or newbie sales development reps.
Use this playbook to build a strong sales culture, crush your quotas, and delight your customers. It's the only way to be ahead of the game and be an expert sales professional in the fast-changing modern SaaS world.
Hope you find it helpful.
Amazing content! thanks for creating this. I just checked the How to build an effective LinkedIn content strategy for SDRs - part. Love the way you have not jsut given gyan but have also added screenshot and examples.
@laxman_karthik Thank you so much for the kind words, Lakshman. Means a lot!
Hi, I'm Manish and I am part of the team that has made this playbook possible.
What you're seeing in this launch is an early version of a sales playbook that is going to get meatier as we add new research data and insights into it.
We started building out this playbook for our internal use when we sat down to devise our go-to-market strategy. Therefore, the insights and stories incorporated in this playbook aren't sourced from some business books or anecdotal evidence that we read about.
Instead—as a product-led brand that also believes in the role of sales-driven growth—we have build this playbook from our first-hand experience...from the varied GTM efforts that we launched, that helped us understand the nuances in sales operations, customer behavior, negotiation tactics, coaching reps, and hiring new recruits.
Of course, we also include interesting trends that play out in the ever-changing sales landscape in the modern SaaS world so that you can derive from the contemporary industry patterns.
@manish_nepal So well said, Manish! Can't wait to see how this playbook will further get strengthened in weeks and months to come!
I think this sales playbook is different from others because it provides insights that are based on first-hand sales experience.
The tips included in this content are designed to help sales teams of all sizes operate more effectively.
Avoma's AI-powered conversation intelligence capabilities were used to analyze thousands of sales interactions in order to create this highly actionable playbook.
By following the advice in this playbook, sales professionals will be able to improve their performance and better serve their customers.
Great work.
@ivan_dimitry Thanks a ton, Ivan! So glad you liked the playbook and appreciate the detailed shout out!
I was following Yaag for a long time and know how many efforts he puts into creating a content. This is a brilliant and super valuable collection for everybody in sales who wants not only get hands-on sales tips but also improve the processes. Can easily replace lots of training programs.
@azinkevich Thank you so much Andrei :) You're too kind and I'm indebted to your continuous support all the way!
Hi, I'm suraj, part of the Product team at Avoma.
We all know that the strong revenue focus for SaaS companies helps build a strong foundation of the business also resulting in greater valuation and attracting talented folks.
We all keep seeing many competitive companies in the same space and with initial funding, many of them build great products. What sets apart is the focus on revenue and continued growth of customers and that customer feedback funneling the next phase of the growth.
The above sales playbook is a work of practical knowledge and iterations done by our founding, sales, and marketing teams over the period of years.
We are really looking forward for you to make the most of them, give us feedback on what you feel and how can we make it better.
We are only as good as the impact we create on the SaaS and overall startup community.
@suraj_saste Thanks Suraj! Yes, we're always looking for feedback to continuously improve
As someone that have been a heavy user of Avoma, I can vouch this is going to be an amazing tool for any sales team. These guys at Avoma get it. Congrats!!
@iuliana_jackson Thanks a ton, Juliana! Means a lot coming from you!
I'm Steven, part of the marketing team at Avoma.
This playbook is the real deal. We use these techniques at Avoma every day, and we have also validated them through our work with hundreds of our customers. I'm really proud of what the team has put together here. And I think it can help anybody who is involved in modern selling.
Congrats on the launch, Yaag! Amazing resource for sales managers and execs. Instant upvote
@katheriin_liibert Thanks Kati! I hope you feel the same after going through it :)
@laura_erdem Thank you Laura - indeed a lot has gone into it. And we look forward to make it better continuously
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