BlackBox
p/blackbox-6
Instant news and content aggregation with AI.
John Biggs

BlackBox — Instant news and content aggregation with AI

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BlackBox automates content generation and publication. BlackBox is an innovative platform that scours the web for articles and press releases, leveraging the power of AI to rewrite and automatically publish them to WordPress site.

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John Biggs
I'm a writer. I love journalism and the journalistic instinct. But it's broken. Right now journalism is 80% aggregation and 20% newsgathering. It's a broken model. When 80% of your job is essentially rewriting press releases and 20% of your job is talking to hostile interview subjects, which are you going to focus on? And if that 80% of content brings in 99% of the traffic, what will your publisher ask you to do? Aggregate. But if you’re aggregating you’re not writing. So when I heard about ChatGPT, I thought about how we could use AI to replace grunt journalists whose only job is to change a press release headling to garner more clicks. In fact, if we replace those grunts, we can instead train and hire actual journalists, journalists who have the leisure to work on a story for a week, not five stories a day. Journalists who have the technical skill and training to maneuver the modern world. I started this experiment on Natural Goods News, a news site about psychedelics. I essentially took press releases and news stories and had AI aggregate them for me. This let me post two or three things a day on the site, increasing pageviews from zero to a few hundred a day. So that worked. But that process was too slow. Over time I built BlackBox. This is a tool that takes in news stories and produces aggregated blog posts. When I was running Gizmodo in the early 2000s, I had to write 28 posts a day. This app essentially replaces me completely, allowing one editor to rewrite a dozen stories in a few minutes. There’s a full how-to here. Hopefully, somebody, somewhere, wants to use it.