Everything you need to launch your personalized, vegan, private label beauty brand easily, together in one platform. Customize products with zero minimum order quantities. Focus on sales & marketing, while Blanka handles fulfillment & dropshipping.
Hey Product Hunt community👋! Thank you to @benln for hunting us 💜!
I’m Kaylee Lieffers, the Co-Founder & CEO at Blanka. I’m super excited to share Blanka with the community alongside @adam_blanka, @golnoush_yazdani, and @aryan_mehan.
✨ What is Blanka?
Blanka is a platform that lets anyone start a print-on-demand beauty brand with high-quality products manufactured in the US. Blanka's easy-to-use platform allows entrepreneurs to instantly brand products and sell them with ZERO minimums!
💡 Background story
After my own failed attempt at launching a DTC sunscreen line, plagued with challenges like sourcing suppliers, dealing with high upfront costs, and managing order fulfilment, I thought there must be an easier way.
Turns out, there is! Meet Blanka – an all-in-one platform that lets anyone start a branded beauty line in minutes.
🚀 How it works:
1️⃣ Create an account
2️⃣ Browse hundreds of high-quality, North American-made products
3️⃣ Add your logo to the products
4️⃣ Start selling online! When you get an order, Blanka will ship it directly to your end customer.
Benefits of Blanka:
👉450+ makeup, skincare, men’s grooming, haircare, and vitamins & supplements products
👉Whitelabel every product with your logo
👉No minimums
👉Dropshipping available
👉Direct integration with Shopify, Wix & WooCommerce
👇 Try Blanka
We’re offering 10% off your first sample order with code PRODUCTHUNT10. Sign up in the link above and launch your beauty brand with $0 upfront!
❤️ We’d love to hear from you:
We’re striving to make Blanka better every day to support the entrepreneurs who use our platform. We’d love to hear your thoughts, feedback, and suggestions on how we can take Blanka to the next level!
Thanks for joining us on this journey! 🙏
This is such a cool concept @kaylee_lieffers ! Congrats! This will be particularly cool for creators and influencers who are launching their own brands.
@kaylee_lieffers - your deep understanding of your market and your ability to envision and build an amazing platform to tap it is evident - well done! You are a providing a much easier path to market for so many people and helping them create income streams in this crazy economy that you are bound to be massively successful.
@foundereric Thank you for cheering us on Eric! We are so excited to be able to share Blanka with the Product Hunt community and gather some feedback from everyone!
Several years ago, my wife and I explored starting a skincare line. It felt like it should have been possible, but the lift ended up being way too heavy. If Blanka had been around then we would have been off and running. This is such an incredible idea that has been also executed very well! It's like Shopify and Square in that it will inevitably create exponential value by spawning a slew of new companies. Great job, Blanka team!
@stephnass Exactly! Blanka makes it super easy to launch your CPG brand in less than five minutes. We are entrepreneurs building for other entrepreneurs.
Thanks for the feedback!
This is honestly so cool—it's wild how comprehensive this product is (drop shipping, integration with multiple e-commerce platforms), when it could have just stopped at "easy white-labelling." Congrats on the launch!
@bensyverson Thank you so much Ben! We love how you truly get the essence of what we've revolutionized at Blanka :) Will be following along on your launch of Mattebox!
@bensyverson Thanks so much Ben! We honestly tried to solve every headache that an entrepreneur experiences when launching a beauty brand, and it's become a very turn key solution!
Appreciate the feedback :)
@kaylee_lieffers During my time at IDEO I led a project for a big beauty brand and we basically suggested they do what you’re doing—it makes so much sense.
@pakhzar Thanks Phillip! It continues to be an important part of the brand's experience. Everything from the sustainability through to the customization. We of course need to continue our convo :)
@erich_ko93 Thank you so much for the feedback Erich! That's exactly what we are aiming for.
Traditionally, if someone wanted to start their own beauty brand, they would spend hours vetting suppliers, they would have to make a large upfront investment in inventory to meet minimum order requirements, they would have to store their inventory somewhere and they would have to manage the logistics related to shipping products to their end consumers.
With Blanka, entrepreneurs launching independent brands no longer have to deal with these headaches, because we take care of everything from sourcing, through to branding and fulfillment.
Appreciate you taking the time to check out Blanka!
What are the ways you'll help your clients keep their products differentiated? How much upfront and ongoing design/consulting/advisory help do you provide your clients?
@clarryant Thanks for the feedback Chris! Great questions!
Since our products are private labeled, the main way they are differentiated is through custom logos on the products and packaging. This is actually quite common in the beauty and wellness industry!
That being said, we've seen increasing demand from clients for more customization options, including tailored packaging, ingredients, and even scents. To meet this need, we've introduced an enterprise offering that supports these customizations.
When it comes to design and marketing support, we offer our clients access to the Blanka Marketing Hub, where they can purchase marketing and design services. However, we primarily focus on the supply chain side of their business, staying out of their marketing and branding efforts.
Thanks for checking out Blanka ;)
@jamesclift Thanks James! That's exactly it - allowing more people to become brand owners through making it less difficult to start and build a sustainable business 🤝
@jamesclift Thanks so much for taking time to leave feedback James! You hit the nail on the head - we are democratizing the ability for anyone to launch and run their own business. Not too different than Durable :)
@roymorejon Thanks so much for taking the time to provide feedback! We are super excited to share Blanka with the PH community. This is just the beginning ;)
Blanka