Michael Seibel

Blaze - Use AI to find high intent leads + trigger relevant outreach

Blaze uses AI and automation to scan social posts, engagements and connections and help companies target the right potential customers with more compelling outreach as soon as they show interest on channels like X and LinkedIn.

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Lauren Rothwell
Hey everyone! 👋 Today we are thrilled to announce a number of huge updates to Blaze, including AI personalization, DM Sequences across Twitter and LinkedIn, and AI Replies from our unified inbox. The Problem Email is saturated and it’s hard to stand out from the noise: Reaching the right audience through outbound email is becoming increasingly challenging. The proliferation of lead databases and ever changing spam filters has reduced the effectiveness of email campaigns. The Solution Blaze helps you: 1. Generate leads with AI-powered signals: Identify qualified B2B leads on LinkedIn and X with a higher likelihood of conversion. Create lists from unique signals, such as users liking your competitors’ social posts, following relevant interest groups or influencers, or mentioning certain topics or initiative at a company or individual level. 2. Send personalized DM sequences on X or LinkedIn and auto-respond with AI: Target leads with more compelling messages taking into account the lead context on social channels where you are more likely to cut through the noise. Add in optional steps like following someone first to improve your response rate further. 3. Engage with trending topics and buyers posts posts to build trust and awareness: Create feeds that surface relevant posts so you can engage and foster closer relationships with top prospects alongside building your personal brand. With our new suite of AI features, you'll feel like you've hired a new SDR or marketing manager, at a fraction of the cost. To date, we have helped 200+ companies accelerate their revenue through our unique signals and marketing orchestration tools. Try out our 1 week free trial today by signing up at: https://dashboard.withblaze.app/... Please feel free to reach out to our team at team@withblaze.app with any questions, thoughts or feature requests! We’d love your feedback.
Joseph Abraham
@laurenrothwell Congrats on the launch! Wishing you and your team an exciting journey ahead. What inspired you to create this?
Lauren Rothwell
@kjosephabraham Thanks Joseph! As a startup ourselves we were always excited about helping revenue teams as we think it's an area that can be hugely streamlined with the help of better data and AI. Would love your feedback if you have any b2b outreach, partnership or social brand building requirements :)
Arjun Rakesh K O
🔌 Plugged in
The pace at which this product is growing is just 🤯 On track to becoming the best and most effective sales and marketing tool in the market - combining accurate data pipes, well-crafted AI workflows, and super effective automation. Big cheerleader and extremely happy user 🥳 Great job with the launch, team!
Lauren Rothwell
@arjun_rakesh_k_o cheers Arjun - happy we have been able to support you in your growth and marketing 🫡 let us know your feedback on the new features!
Tyrone Robb
Very clever solution. Hopefully people who are currently using the email spamming tools see the value in what you are doing. Which other platforms will you be adding? The discord directory list made me curious, is it for lead gen or road map?
Chirag Mahapatra
@ty_robb We are currently focusing on X and LinkedIn. We do have some of the features on Discord such as DM automation. We also have lead generation and automation features for XMTP and Telegram. We will use feedback from our customers to decide on what to prioritize next.
Nathan Windsor
This is a super interesting product, and very targetted for the web3 ecosystem. Their team is great, and I’ve seen them develop it over time. I’m finally signing up!
Lauren Rothwell
@nathanwindsor thanks Nathan very much appreciated, looking forward to your feedback :)
Chirag Mahapatra
@nathanwindsor Excited that you are signing up. Let us know if we can help in anyway.
Stefans Keiss
Can Blaze be integrated with other social media platforms like Facebook or Instagram? Also, are there any upcoming features that focus on these platforms?
Chirag Mahapatra
@memphys_sk We are looking to add more platforms. We will most likely support IG this quarter or the subsequent quarter.
Pavel Bocharov
Wow this product is really interesting. Gaining leads with interest is a huge deal. Maybe it will help reduce irrelevant messages in socials and make outreach more profitable. Upvoted!
Chirag Mahapatra
@pavel_bocharov That is the objective. Our goal is to enable our customers to do very targeted outreach to the right users at the right time. We do believe that as user attention continues to shift towards social channels, it makes sense for businesses to do outreach on them as well.
Abhra Chakraborty
Hi @laurenrothwell! Blaze sounds like a game-changer for targeting high intent leads with its AI-powered signals and personalized outreach 😍. The ability to engage with trending topics and build trust is especially impressive. How have you seen companies improve their conversion rates using Blaze? 😄
Lauren Rothwell
@abhra_ch we typically see >8% response rates when the average is closer to 1.5% for email outbound today so significantly higher :)
Chirag Mahapatra
@abhra_ch Great question! We have seen reply conversion rates of up to 20% for the top campaigns. We believe this is due to a personalized outreach from a founder to a very targeted audience. The product works best for teams and founders who invest in building a social brand as well as being authentic and helpful in outreach.
Vishal Sharma
Great product, it's improved leaps and bounds since last time
Awanish Kumar
@vishal_sharma_21 Thanks, yeah definitely
Chirag Kasat
Great product, excited about how far the outreach process can be automated.
Lauren Rothwell
@chirag_kasat yes I think that's exactly the key insight for us - you really need to create a more well thought out experience where the outreach has a meaningful trigger and you can prioritize leads who have shown signs of engagement (e.g. accepting your LinkedIn request of following you back on X) to get a good result from outbound. ofc, this would take a lot of time to do manually so automating in as natural a way as possible was something we were excited about enabling.
Khushi A
Much improved product!!
Chirag Mahapatra
@kh_a Thank you!
Awanish Kumar
@kh_a Thank you
Abhay mishra
This looks super useful Congrats team on the launch 👏👏
Chirag Mahapatra
@mabhay3420 Thank you!
Alexander Grossman
Great product and makers. Good luck 💪🏼😍
Awanish Kumar
Thank You!! @xanderiang
Andriy Semenets
Congratulations on the launch! Does the product have a static database of people that is updated from time to time, or does it perform actual live scanning (checking Twitter or social media) after you fill all the criteria?
Anuj Singhal
@semanser It's both! There is a static database that is updated frequently, AND there is a live scanning feature that gets real time data.
Steven Birchall
Congratulations on the launch @laurenrothwell and the Blaze team. This looks amazing, will definitely be checking it out.
Chirag Mahapatra
@stevenbirchall Thanks Steven and appreciate the support!
Saksham Kumar Singh
This looks promising for scaling outreach efforts. How customizable are Blaze 3.0's AI and automation features to fit different business needs and strategies?
Awanish Kumar
@saksham_kumar_singh We have diversified the uses of Blaze by providing customizable filters and AI to scan social signals. Whether you're targeting businesses or consumers, Blaze can help drive your growth.
JaredL
wow, that's what I need. Does writing a DM only generate content, or does it also automate replies?
Awanish Kumar
Hey @jaredl, With Blaze, we're offering a fantastic bundle where you can generate content and automate it according to a schedule that suits your client, so you are right!
Lauren Rothwell
@jaredl yes it does both :)
Zenda
Really Cool! I like automation to execute my SOP. However, I'm worried that the DM content directly generated by AI will be regarded as spam by customers. How do you ensure that the generation of DMs is more like that of human?
Anuj Singhal
@zenda1122 Thank you for your feedback! Our AI learns from diverse, high-quality data to mimic natural conversation. We feed the positive and negative signals back to it so it can learn. With how advanced AI is now, it is able to sound like your brand's voice without seeming like spam. Plus, you can customize the tone and content to match your brand’s voice, ensuring your messages feel authentic and personalized. We're happy to help fine-tune it to meet your needs.
Kate Ramakaieva
Congrats on your launch! It's interesting yet thrilling to watch how AI enriches the lead generation process. Do you plan to add other social platforms later?
Chirag Mahapatra
@kate_ramakaieva Yes we do plan to add other social platforms over time. What social platforms would you want?
Julia Zakharova
Launching soon!
Congratulations on the launch! Too bad it's only a one week trial(((
Chirag Mahapatra
@julia_zakharova2 Happy to do a longer trial if it makes sense. Can you email me at chirag@withblaze.app?
Julia Zakharova
Launching soon!
@chirag_mahapatra I'll be sure to write to you. Can I take advantage of this opportunity a little later?
Swapnali
Amazing product! Congrats on the launch team :)
Awanish Kumar
Thank You!! @swapnali_33