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Bluelight — The world’s largest library of startup benchmark data
Startup benchmark data is fragmented and disorganized, scattered across hundreds of Medium blogs. We are curating the world’s largest library of startup benchmark data, creating market transparency for founders and institutions.
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Richard Wei
Why would I need this? So many companies have different strategic approach and market forces and competition are so different every year. CAC is more expensive now than ever. Is Uber's CAC something I can really compare myself to a decade later?
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So excited about the use cases this data can enable! Much needed for operators and the vendors they work with. Great job guys!
Great concept come to life! How do you handle small datasets, say in an emerging market with little to no investment?
Bluelight is awesome!! It's been super helpful to get data-driven benchmarks to compare our progress. Before we had to guess how we compared from one-off conversations with founder friends (which was super annoying / awkward). Congrats on the launch!
Great idea! Definitely a platform that I know a lot of startups will be interested in. Is there any geographic focus of your data?
We need something like this. As an investor I can’t even recount how much time I wasted trying to look for this kind of data. Two thumbs up guys!
Thanks @javier_sanchez_mejorada1! The current dataset is compiled from public research reports, financial models that Startups have shared with us, and our Stripe integration.
Hi Product Hunt! I'm the co-founder of Bluelight along with Stew and Dixon. We're very excited to show the Product Hunt community what we've been working on in the past month.
Our vision with Bluelight is to curate and organize the world’s largest library of startup benchmark data to bring market transparency for founders and investors.
Startup benchmark data is largely inaccessible, with some data scattered across hundreds of Medium blogs. We want to democratize access to this data and make everyone smarter about startup metrics. This includes all metrics from net retention to sales efficiency.
I'm excited to bring transparency to startup metrics for the Product Hunt community. If you have metrics that you want to benchmark, please email us at founders@usebluelight.com - we'd love to talk to you!
Can't grow what you can't measure, ain't that right? Super helpful that Bluelight is curating and benchmarking startup data.
Incredible founders solving a very real data problem in the early stage world! Excited to see these guys bring an awesome product to this space!
This is a fantastic idea! What kind of processes does the team have in place to collect/maintain up-to-date startup benchmark data?
Thanks @justin_svegliato! We started off by manually combing through all sorts of data sources to build our initial product. We have recently launched a Stripe integration to collect/maintain up-to-date startup benchmark data with more automation on the way. Our data platform currently calculates metrics like MRR, ARPA, Churn %, and LTV down to a cohort and/or customer level from Stripe data alone. We are actively diving into other metrics based on user feedback!
Great idea! Why do you think it’s so important for even early stage startups to benchmark their financial metrics when they’re still building their product and business?
@clifford_son I agree, at what stage would this actually be helpful? And how would I use these metrics to find PMF?
Thanks @clifford_son! We've talked with a lot of early stage startups and have found that many of them want to set goals as they approach milestones. We want to provide transparency on what a successful startup looks like so early stage startups can aspire towards that. We know with early stage startups building product is priority number one which is why we want to do the heavy lifting for you via source system integration - e.g. Stripe, etc. We want the process to be frictionless so you can get the answers you need and get back to work!
Hi @richard_wei! Any company that is revenue generating can benefit from benchmarking to set goals or assess performance. Our current focus is on Seed to Series B in terms of startups in our dataset.
PMF can be a deep topic :). You could use our platform to measure and compare your startup's growth & retention as a proxy for PMF. This alone won't help you _find_ PMF since that requires an understanding of your product and strategy, but it helps close the feedback loop on your startup's performance.
Thanks @pauline_colin! In our give to get model we give you access to your detailed performance metrics that we calculate for you as well as a view of the larger pool of aggregated & anonymized startup benchmark data.