Kevin Xu

Boomerang Respondable — Write perfect emails with Artificial Intelligence

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ayemoah
Hi Product Hunters, this is Moah from Boomerang. We're so excited to get this out to you all. A bit of the back story on how and why we made Respondable. Last September, we brought our entire team to Maui for our fall workaway. One of our projects on the workaway was to explore natural language processing and machine learning, as they can be applied to email. We experimented with a bunch of technology, found that holiday support emails are the most positive, and then went back to the office to resume working on urgent things. And we posted a job listing for a data scientist. Then, around the holidays, Chris from our marketing team came up with an inspired idea - let’s send a useful, thoughtful year-in-review email to our customers. It took us a while to build it, but if you were already a Boomerang user back in February, you may remember getting an email from us that showed a set of data-backed principles for writing effective emails. We also published the data as a blog post and you can find it here. http://blog.boomerangapp.com/201... Several dozen of our users asked if we could build a real-time version of our blog post that would apply to emails as you write them. So we decided to see if we could bring the recommendations from the data to your fingertips. Hope to hear from you all on how we can improve Respondable.
Mitch Menghi
@ayemoah Boomerang is good but it's an expensive service offering compared to others out there now. I'm finding that many saas providers are really trying to milk users with high-priced subscriptions such as boomerang. You also need to keep in mind that other possible subscriptions people have, i personally have around 20 minimum so far and counting, for mear functionality as this, it really should cost 'a couple of bucks' not the price of a CRM.
Josh Muccio
@ayemoah holy crap this is awesome!! 😮 Does it work with Inbox or just regular Gmail?
Daniel Taibleson
@ayemoah video says it works on outlook? Not seeing that...
Chris Cichon
@daniel_taibleson Hey Daniel, you can download Boomerang for Outlook (with Respondable) here: http://www.boomerangoutlook.com/...
ayemoah
@joshmuccio thank you! Just regular gmail for now. We're working on porting it over to Inbox.
orliesaurus
I was using the original Boomerang for Gmail in college to send emails at 9AM while instead I would type those emails after coming back home at 3AM, recovering from a night partying, and didn't want to look shady.. Then I randomly met Alex, founder/CEO of Boomerang at a conference in Colorado and told him how his platform saved my a$$ a couple of times. And now this is released and I'm in love. Moral of the story: If you like cake, you might also like pancakes.
Alex Moore
@orliesaurus Hahaha, good to hear from you! Thanks for the kind words.
Sai Yeluru
Does this work for Google inbox as well?
ayemoah
@sai_yeluru Sorry, not yet. We haven't ported Boomerang to Inbox.
Vinay Khosla
@ayemoah is that on the roadmap in the near future?
Sai Yeluru
@ayemoah That's fine - looking forward to that though. Rarely use Gmail anymore because of inbox.
Vishu
@ayemoah @sai_yeluru This is super exciting, however I'm in the same boat, I use inbox 100% of the time now, please port as fast you guys can, great work btw!
Ryan Hoover
This is a super interesting space. We'll see more AI and technology used to facilitate communication. Already, much of our conversation and the way we interact with people is digital (through our phones and computers) and as we begin to see the world through an augmented lens, we'll see a version of Boomerang Respondable in our IRL conversations, too. In some ways this is depressing but I'm an optimist. 😊
Hope Atina
@rrhoover Boomerang questions whether the value of struggling to become good at writing emails is greater than the value of successful emails with ease and if we lose a portion of ourselves each time we over-edit.
Alex Moore
@rrhoover I'm a bit biased, but I'm fully in the camp that says communicating as well as possible is a desirable thing!
o(^^Q)
@awmoore @rrhoover Humanity has spent significant time and effort developing communication protocols and platforms while advancing both. One could argue that a person that simply reads more often views the world in an augmented way. (And incidentally might become a better communicator for it). I think what the folks at Boomerang are doing is fast tracking everyone to this end. Optimist as well, and betting this helps :)
Alex Moore
@niket Niket! I wouldn't have ever thought to put it that way, but yeah. That!
Hong Quan
How could you not love using AI to write better emails?
Igor Scherer
@evankimbrell How writing assistant AI could steal your creativity? @quan How could someone hate it? haha
Igor Scherer
@evankimbrell @quan It's just a tool, you know that you actually can erase, add and evaluate what you are writing, right?
ayemoah
@igor_scherer @evankimbrell @quan Yup, we don't write the emails for you. You are still the ones writing whatever you send. We just give you real time analysis as you're writing.
Sachin Agarwal
It's brilliant because it goes way beyond Grammarly to make suggestions and not just point out errors. Good emails make a huge difference, especially with clients or reporting up.
Alex Moore
@sachinag thanks, Sachin!
Bas Grasmayer
This is cool. How do you handle data / privacy?
Matt Durr
@basgras From the email I received: "Is Boomerang reading my emails? No. By default, Boomerang Respondable works entirely within your browser. It does not transmit any message data anywhere, for any purpose. If you choose to enable advanced machine learning features, Boomerang transmits message data using enterprise-grade encryption, analyzes the message data on a secure server, then transmits the analysis back via encrypted communication channels. After performing the analysis, Boomerang's servers immediately discard any personally-identifiable information connected with the analysis. Boomerang employees do not have access to any message data transmitted as part of your use of Respondable."
Alex Moore
@onedurr @basgras what Matt said :) We know working with email carries a heavy responsibility, and we take it very seriously. We try to store as little PII as we can and still provide a good service. In this case, we don't need to store any.
Aline Lerner
Love Boomerang and can't wait to try this out.
Michał Mike Szymkat
Love the idea, keep working on it makers!
Donté Ledbetter
Great idea! Is there a general rule of thumb for a perfect email? For example, best practices for a cold email that you send to a prospect may be different from best practices for sending emails to customers or coworkers. Either way, great tool.
Alex Moore
@donte_ll Yes! We published the research behind Respondable a few months back: http://blog.boomerangapp.com/201... That article provides a good overview of how to optimize each of the parameters individually (though Respondable's AI finds that combinations of parameters that look bad individually can sometimes get a high response rate). We didn't try segmenting by purpose, but that's a good idea!
Daniel Ehevich
Hi All, looks like a great tool indeed. Any plans on bringing it into your Outlook product as well?
Alex Moore
@ehevich We launched 'em simultaneously! http://www.boomerangoutlook.com/....
Daniel Ehevich
@awmoore it seems to be a Outlook web extension, not the outlook software add-in, is that correct?
Alex Moore
@ehevich We're using Microsoft's new unified API frameworks, so it works across Outlook.com, Outlook 2013/2016, and Outlook on the Web. In Outlook Desktop though, it does need an Office365-backed account to work (we need those APIs too)
Jack Smith
I've been testing this out and it's quite tool. But nowhere near as useful as Boomerang's other products imho
Edin Vejzovic
Can't wait to try it out. The ad is incredible as well.
Moshe/Moses Isaacian
First Boomerang saves my life with scheduled emails, now the team releases an AI that can determine if my copy is boring or not. I love you guys <3
Garrett Boatman
How do you qualify a respondable message when both reading level and politeness are so subjective? It might work for some, but if I agreed to a date and somebody responded with "It'll be splendid to sit outside. Let's go somewhere eclectic and sumptuous!", I would back away slowly. Nobody wants to date/respond to a thesaurus.
Laef 🐶🐱
@garrettboatman Maybe you might not like someone like that, but I would. I suppose that's your point!
Jef Van der Avoort
@ayemoah @awmoore when will you be able to port this to the human brain to control what comes out of some people's mouths? The world desperately needs this!
ayemoah
@jefvdavoort with all the AR tools out there, it might be sooner than we think. ;)
Michelle Salomon
Wow, awesome update to Boomerang. AI on email readability and 'respondability'. worth every penny. @ayemoah
ayemoah
@michellesalomn Thank you! Glad to hear it.
Elizabeth
As recently reviewed on WCWIT http://bit.ly/2bNYJHJ , This could be cool, especially if you're not concerned about letting all your emails be live scanned and meta tagged, etc. Which I'm not, generally concerned about & even welcome the broadened scope to get better at what ads I'm forced to watch.
KOMEEDA
So I've been using this to hone my emails and it's been UBER helpful. Highly recommended tool to better your email performance.
Conrado Lamas
Incredible work -- as usual. Congrats to the entire Boomerang team!