This is a great branding idea but the price point is high. I would be glad when my child's could make their mistakes (as i had in this age) and learn from them. IMO it is a opportunity to offer the same hardware elements in different price/quality levels and let project of the child grow over time. Nice side effect for the brand: the future customer getting educated about the reasons for different price points in the own product family and in comparison to the competition.

This is really neat, and the price actually makes sense for what you get. I don't see this breaking into many classrooms because of the cost, but maker spaces and smart parents will get one for their kids.