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App Content Analytics by Branch — Figure out which app content drives installs & engagement
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Noah Lichtenstein
Finally a great tool to drive downloads using content. Well done Branch!
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Nice to see a app based approach to this problem. I'm definitely a believer that the future is native(#ripmobileweb).
I'm curious how much work is involved in integration / instrumentation to get meaningful data and how easy/hard it is to modify (new app submission required?)
@johnpjoseph Hi John, great question! We built Content Analytics with Branch’s core deep linking use cases in mind--content sharing, mobile-web-to-app, and more. Content Analytics works as an extension of these Branch features, so if you’re using Branch to deep link to content, you should have access to Content Analytics data. For starters, here’s documentation for Branch's content sharing feature that’s been optimized for Content Analytics: https://dev.branch.io/recipes/co... (there's a link to Android at the top of the page, too).
As for the time it takes to integrate: we recently held a Branch integration challenge, and it can take as little as 6 minutes to integrate the SDK. If you are building full-on content sharing and doing it for the first time, the integration will probably take a couple of hours.
Unfortunately, because it is an SDK, new app submission is required. However, once you integrated, you don't need any development work to create new links, customize the routing of those links, etc.
Hi guys, Mada here, one of the founders of Branch. While it may sound simple, we think that the future of app discovery is in your app’s content. Your unique collection of content — whether news stories, songs, recipes, photos, or more — is what users are actually looking for.
As app developers ourselves, we struggled to understand what content is driving the virality of our app. We used deep links to build Content Analytics, giving access to our partners to content-specific data on views, shares, clicks, installs and opens. You can now identify which content engages users and optimize your campaigns. We already saw 50% decrease in UA costs for our partners that used high converting content in their ads vs generic app install ads.
Currently, our Content Analytics dashboard provides insights about content during a specified date range. Using this information, you can promote the content that’s proven to drive installs and generate new content based on what’s performing best for improved engagement.
Let us know what you think about this new feature! Like all Branch products, Content Analytics is completely free and available to partners that use our latest iOS and Android SDK for deep linking to content.
@mada299 This is really great stuff! Are the analytics real time? I find that to be the biggest issue with Apple Analytics. I have to wait until the next day to find out how many downloads.
@nobelchang @mada299 Hi Nobel, Branch install data by link is real time. For content analytics, data for the content already in your dashboard will update on an hourly basis. We'll also be scanning for new top content on a once-per-day basis at midnight Pacific Time, which is when new top content will be made available in the Content Analytics report. Hope this helps!
@mada299 Great work Mada. I am already using few Branch features and found them incredibly useful. Also the support is very efficient. Content analytics seems to be one of the most important feature to be used in in coming time. Kudos to the TEAM :)
@nicholassheriff Thanks Nicholas :) Let me know if you have any questions and if we can help!
Damn branch is getting better day by day.! A must in every growth focused mobile developer's toolkit.! :)
Love this. Heylets is built on people discovering experiences and something that helps people find us through our content like this is great.
Branch is great so far. Been using it as a core component for one of my projects. Bravo team branch @mada299
What is the difference between this feature and "custom events" that all mobile analytics services out there doing? I had a look at the web page, but really didnt see anything special.
Maybe I am missing something?
@gorkemcetin Hi Gorkem, great question! While custom events show you how content does inside an app, our Content Analytics focuses on the performance of app content when it's shared outside the app. Because the Branch SDK enables you to create deep links to that content, we are able to tell how many times that content was shared outside the app as well in addition to the performance inside the app. This means we won't just tell you how many times your product was viewed, but also how many external links to that product were created, how many times those links were clicked and how many of those links resulted in new installs or opens to your app. Let me know if this makes sense!
@mada299 This makes a lot of sense :) Thanks for clarifying that this feature is tightly integrated with what you are doing with deeplinks.
This is an insanely amazing analytics and marketing tool for app-only products and organizations!
Random thought- send this to Gary Vaynerchuk. He might love it. He is big on content.
