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Branch Journeys — The solution for mobile web to app conversion
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@thingsinmotion Great question Tim! We always strive to adhere our solutions to SEO best practices as they continue to evolve, including the recent update from Google (which will take effect on January 10, 2017).
According to their blog, the only case where Branch Journeys might be affected is the technique described as inline above-the-fold interstitials.
Journeys is not limited only to these forms of interstitials, but provides a variety of digital creatives including simple banners and other formats and page placements coming soon.
In addition, Journeys enables mobile marketers to target specific audience segments based on different user behavior. By combining the audience segmenting capability with the Journey creative, marketers have the flexibility to personalize user flows to ensure all mobile web users have a smooth experience.
Branch is committed to working closely with our clients to optimize their mobile web to app experiences with Journeys and to address any specific concerns related to this Google update to ensure a smooth transition.
To find more information on Journeys, I encourage you to read our blog post and look forward to your product feedback!
https://blog.branch.io/branch-jo...
Brian
Another really cool product offering from Branch. This team is on fire. Can't wait to see how this evolves!
@jmj Thanks Jeff - so excited to see what you guys build with Branch at Tinder :) @mikemolinet is already a power user so he's volunteered to beta test :)
@mada299 @jmj @mikemolinet Don't forget to try it out .. I think we already got you setup with the Web SDK. Nothing is stopping you (well... except the credit card page) ;)
@robertnachum7 Of course! We'd be happy to chat/do a demo! Let me know :) mada at branch dot io
Hey guys, this is Mada, one of the founders of Branch. We have seen again and again that mobile web is the absolute top of funnel for most businesses, where users come to evaluate your brand or passively consume content. It’s the single largest opportunity to convert users into loyal, high converting app users.
We built the the Journeys platform to allow you to design custom audiences, create high converting banners and promos to the right users with the right messaging, then deep link them to the product after install.
Our early beta tests indicate that this channel drives users that are 7x more likely to convert in the first week - and we can't wait to hear your feedback and what you think!
using Branch here @Ticketmaster to deeplink users into our hot artist's events, our top artists call this feature "sexy" as it links users to their content seamlessly from all platforms and they love it!
I thought the free suite of tools was already unbeatable but this is a whole step up. Eager to try it!
This looks exciting. We have millions of Mobile web users and meaningfully converting them to App install sounds great to me. Looking forward o try it
Awesome I work with a lot of clients who could possibly use this. Look forward to doing some more research on this
This sounds great and the logical extension of Branch Metrics set of products.
If we could take the mobile web to be the store front and the 'more info + check out' to be on the app ~ and this is a step closer!
Loving this growing synergy between mobile web and apps!
@akhilsinght Thanks Akhil :) You can actually do that as well using a Branch link behind the more info links using our Web SDK. Happy to help!
This product is going to go far with the smart, innovative team that's behind it. Looking forward to watching this grow!
We've been using Branch.io for a while now and they have been an invaluable partner and product & marketing tool for growth. This new Web-to-App upsell interstitial is an excellent addition to the product suite, particularly for those startups (most) that are engineering resource constrained and want to empower more non-technical folks to test, improve and grow their marketing channels. Great work!
I use Branch w/ several clients of mine, and I'm repeatedly impressed with the rate at which they are pushing out new features that really solve for real issues in mobile marketing. I'm already using Smart Banners, and Journeys is the natural next step. A must if you have significant mobile web traffic!
Thanks @itsadamhadi ! If you have any feedback when implementing Journeys (or any other Branch feature) definitely let us know! :)
Venme