When I worked at Brandwatch a lot of users were put off by the amount of heavy lifting that was needed up front, it's good to see this sort of grunt work automated and productized to allow lighter weight analysts to get their teeth stuck into the data quicker. Nice work folks.

Explore has already helped thousands of our users learn something new about their brand. Whether it's a new influence they've found, a viral campaign from their competitor or an important press mention. To see eight ways our users are getting value from Explore, check out this blog: https://www.brandwatch.com/blog/...