Iris is the first AI-Analyst for social data.
It automatically analyzes peaks in your dataset and explains what caused conversation to grow.
It works by:
1. Detecting the signficant peaks in your dataset
2. Analyzing them for key drivers of that peak
3. Displays that insight in simple language next to your data
Really excited to see a very intelligent yet super-easy to use* feature that moves Brandwatch a giant step further on it's mission to bring structure and meaning to the voices of billions of people.
* the maximum you have to do is to switch a toggle and wait a few seconds (rather than clicking and reading through 1000s of mentions).
Pros:True auto peak analysis that goes beyond "top topics" and has already proven very useful and time-saving to users in the first days of usage
Cons:Still in the roll-out phase so not available for every customer in the next view days and weeks.
Later
Iris has added so much more value to the Analytics product. It's going to save me so much time in the long run and help me find even greater insight.
Pros:Incredible addition to an already fantastic product. It's saved me a huge amount of time already.
Cons:Can't wait to see if on more aspects of the product