Hi Everyone, Who believes in fate. I certainly do more now than ever. Last fall, I was in full swing of things at SaaStock in Dublin when I serendipitously ran into an old colleague and friend. As tends to happen in these situations, it provided us with an excellent opportunity to reconnect, and we started chatting and collaborating again. As we talked, we honed in on several shared points of view on things like demand marketing, RevOps, the state of sales and marketing in general. Exciting stuff, I know! What became clear to us was despite much-established thought in these areas, many of the underlying approaches failed to deliver on their promises. Not least of which was lead scoring. Fast forward a little under a year, and we are so excited to bring Breadcrumbs to market. Breadcrumbs finally delivers on the promise of lead scoring by incorporating: Granular recency and frequency control to models Rapid testing and iteration of models A fresh approach to visualizing models Scoring centric reporting What does this all mean? Gone are the days of cumbersome linear models that identify hot leads far too late. Breadcrumbs delivers scores that reflect your prospects' likelihood to buy in real-time. It no longers takes weeks or months and expensive consultants to get your lead scoring up and running. Instead, build models in minutes and iterate quickly. Getting started with Breadcrumbs couldn't be any easier if you are using Hubspot. Integrate with Breadcrumbs in a matter of minutes and start identifying your best prospects sooner and more reliably. There is so much more to come! We are currently working to bring more native integrations to the platform, building out Account Based Scoring to support your ABM strategy and developing a first of its kind "Contextual Lead Routing" engine. Check us out to learn more about how we are finally delivering on the promise of lead scoring.

Lead Scoring is a critical component of revenue acceleration, yet most companies don't realize they need it until it's too late. I've been beta testing the product and it's on the right path to be a killer solution for lead scoring.

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Awesome product from a great team. What features are you planning to release for this in the future? An what sales CRM’s do you currently integrate with apart from Hubspot?

Your product page and copy looks and sounds super sleek. Congrats on creating this. I’ll give it a try and will provide some feedback.

Congrats!

Oh! This looks amazing! Have been trying to work out ways for better Lead Scoring processes/systems and this looks very promising. Awesome work :)

dang who did your illustrations? your website is FLYYYYY

Can’t wait to try this out Gary!

Looks awesome - great team and product. Nice work!

Congrats on the launch! This looks fascinating in concept and super useful in upping the education and practice around effective scoring. What are you most excited about in the months ahead, @gary_amaral?

Great crumbs, guys! Congrats!