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Breadcrumbs Reveal — ML-driven ideal customer profile insights to win more deals
Clarity around your ideal customer profile drives better leads and more conversions. Reveal ingests and analyzes data from Hubspot, Salesforce, Marketo, and more to unearth 1) what data can be trusted and 2) what attributes are the best predictors of revenue.
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Replies
@massimocw What a valuable tool! Analysing customer data is very important for the smooth running of any business. This is an ideal tool for sales & marketing to improve CRM data.
Congratulations on another successful launch!
Boom! Beyond excited to release this in the wild as a resource for the whole community!!
@milkers thank you! Customer development is definitely something that businesses struggle with, especially at scale when it's harder to manage every lead and customer interaction. Our hope is that Reveal helps provides clarity around who you bests customers are today so you can get more of them tomorrow!
@gary_amaral1 🤘🏼 @adamfeber yes, CD is a science and you need tools and measurements for it to be under control. Most of the time companies invest in lakes or cages to put the customers in but then they are lost in the clutter of their own creation. I admire your tool's vision on that aspect. Best, good luck!
Congratulation!! Super useful and insightful results to improve our CRM data! 🤯
@jamesdohm LFG right back at ya! Don't leave out your marketing, product, and growth friends as they can find just as much value in Reveal as sales professional. Thanks for the support! 👊🏼
@jamesdohm Thanks for spreading the word, don't leave out the marketing and revops/mops folks
👋 Hello Product Hunters, I’m excited to be a part of this Reveal release.
Reveal was originally created as an internal tool to onboard our own customers, but so many people found value in these insights alone that we decided to bring it to market as a free, standalone tool for the community! 🎁
So why give Reveal a peak? Most products and services compete with dozens, or even hundreds of other alternatives. 😱 If you’re involved in the go-to-market motion, it’s mission-critical nowadays to collect clean lead, opportunity, and customer data to make data-driven decisions around who is most likely to buy—and continue to use—your product or service. Flying blind can be a costly mistake if marketing isn’t targeting the right audience and sales is chasing leads that aren’t likely to close.
Reveal is here to help guide you and your team! 🙌
It starts with understanding the health of your marketing automation and CRM data to know what data your can trust vs. where there are gaps that you need to work on filling. Using the "good data" that is available—and introduced over time—we’ll highlight the properties that are highly correlated to predicting your best customers (i.e., your ideal customer profiles). 🥳
When marketing and sales are armed with clean data and aligned what ideal customer profiles look like, they are able to focus their energy on campaigns and conversations that are most likely to generate more customers and revenue. 🚀
👉 Go ahead and give Reveal a try today and let us know what you think!
Congrats on the launch @adamfeber + team! Sounds awesome and great explainer/storyboard!
@michael_kilcullen thanks Michael! Both the product and creative were a blast to make. Cheers to better fit leads and customers!
@devon_malloy appreciate the kind words! I wish we could take all the credit for the idea, but we just listened to our customers and built a product around their needs!
We found out that to build a great data-driven ICP, you need to have good data collection strategies in place. This tool will help you understand and optimize your data quality and build great ICPs.
@massimocw One of the most thought-out launches I've seen. Great work on the product, the video, and the description. Also, I'm amazed that you offer the tool for free.
@maya_ovice Thanks Maya! The credits for the great launch go to @adamfeber @gary_amaral1 and our great marketing team :)
So happy to bring another product to market I'm confident will help teams crush their revenue goals. I wish I had Breadcrumbs Reveal at my previous gigs and didn't have to spend countless hours doing tedious work just to understand what my data looked like. With Reveal I could have focused on what really matters, leveraging the data to accelerate revenue and deepen relationships! Hope you like it.
So overwhelmed with the post feedback. Reveal solves a real problem that I've experienced over and over again during my career. Happy to help take away some of the pain!
@basharath thank you for the kinds words and support! 🙏🏼 It looks like you've got some pretty cool products yourself! Keep up the great work!
@massimocw You are very welcome! It is definitely product that deserves a great support! I will be glad to share soon first insights! ^_^
@saba_b Thanks Saba, we're pretty proud of this one and hope many businesses get value out if it! 🥳
Breadcrumbs
- Surface the state of your underlying data infrastructure, identify gaps in your data collection strategy, highlight strong correlation between users’ profiles and their likelihood to become paying customers.
- Leverage Machine Learning to look into thousands of leads and customers profiles so that you can validate your ICP assumptions with actual data and/or discover completely new ICPs worth focusing on
The tool is as easy as it gets:- Sign up (did I mention it’s 100% free?)
- Connect your CRM or MAP (Hubspot, Marketo, Salesforce, Activecampaign, Mailchimp, etc.)
- Select a list of leads and customers for our system to analyze
- Grab a cup of coffee while our system crunches the data
- Get a super detailed report on your data quality and ICPs opportunities
I’m confident this tool will have a big impact both on your marketing strategy (collect the right data during leadgen) and sales team (target the right ICPs). Would love to hear your feedback and any idea on how we can make it better. Ciao Max