BroadMic Startup Shortcuts -- Episode #31: The ‘Lightbulb Moment’ — Get candid advice. Be inspired. Take action.

Aileen Gemma Smith recognized opportunity as she watched her community recover in the aftermath of Hurricane Sandy. She believed in her business idea so strongly that she sold her house in order to fund it. Smith is cofounder and CEO of Vizalytics, and creator of Mind My Business, an app now helping over 3,000 local business owners get critical data specific to their geo-location. Host Kelly Hoey and Smith discuss the unique challenges of developing product for SMBs, the important role trust plays in building a strong team, and how she got her first 100 customers.