Even the Pope is talking about it, but what exactly is impact investing? Meet Fran Seegull, Chief Executive Director of the U.S Impact Investing Alliance, a project of the Ford Foundation and Omidyar Network. Fran is also an Adjunct Professor at the Lloyd Greif Center for Entrepreneurial Studies and Senior Fellow at the Brittingham Social Enterprise Lab, both at USC’s Marshall School of Business. Kelly Hoey and Fran chat about impact investing, the drivers behind this growing market, and how social entrepreneurs can find investors.