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Built for Mars — A collection of UX case studies
A collection of free UX case studies, packed with actionable insights and occasional memes.
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Daryll Wong
Have been looking to read UX studies on Medium, so this comes in handy and well-written resource. Would be great if you could look to getting creators to write their UX journey and decisions as they design their products. There isn't much of this around, but would be greatly insightful.
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@daryllman That's an awesome idea. Do you mean product designers who are critiquing their own stuff?
Yes somewhat. E.g. Why did I design my product this way. Or some failed experiments. What went well/not well. All these are good insights.
@jamesdevonport I want to print this out and put it on a T shirt, thanks!
@builtformars Amazing work. What would you recommend for someone who have a programming background and want to learn design to enchance UX experience of indie products/startups? I think of the space between elements, layout, getting right fonts, colors, order of what to do first and next and training design sense - if it's possible to be learned at all. I found myself struggling with making any design decisions, and blank canvas just terifies me, rather than sparks creativity.
@builtformars @farynaio Thanks, great to hear from you.
So that's a difficult question to answer. I think I have a controversial opinion that UI design and UX design are two very separate skills. As an example, I'm really not very good at UI design, but have done my 10,000 hours crafting 'experiences'.
There are a bunch of great resources on the web to help you learn, plenty on this site too, so I'd just try and practice as much as possible, and then read UX resources that are inspiring to you.
I know that's not a 'silver bullet' answer, but it's like learning a language—it takes practice and a conscious effort to get better.
Good luck!
Hey, Peter here 👋
My "day job" is to help companies build better product experiences, and I've been lucky enough to work with some of the best teams in the world (Klarna, Notion, Google, Pitch...).
Eventually the penny dropped: I'm pointing out loads of the same mistakes, again and again. So I started just creating and posting free content in my spare time, which highlights some of the 'face-palm' mistakes in products I use.
This became Built for Mars, and there are now nearly 90 case studies up there in total. (Aiming to release 2 per month in 2021).
And whilst I've done my 10,000 hours finessing over UX, I'm still learning about how to build—and cater to—a community. So I'd love to hear your feedback, and if you like what I do then you can subscribe to the newsletter for a few new case studies each month.
Thanks—I'll be hanging around in the comments today so ask anything (UX related, business-related, meme-related etc.) ✌️
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☝️ "This is really similar to 'X' and 'Y'!"
Yeah, there are some great resources out there which I love and recommend to companies all the time (shoutout to growth.design, mobbin.design and useronboard.com), but nothing really captured the 'common sense' issues that I find myself talking about every day.
So I'd say that's my niche: pointing out UX toothaches that once you've seen, you can never unsee—and hopefully explaining the impact of those issues in a broader context.
^ In a recent user survey, someone referred to me as the John Wick of UX mistakes. Which I quite like.
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@builtformars huge fan of your case studies. Have been reading for some time and will continue to do so!
I've been subscribed to this newsletter for a few months now and don't regret it a bit.
Absolutely love the UX of going through the case study. So intuitive and chill :)
@sahilkaria Ahh, that's awesome. (No regrets!). If you have any case study suggestions always feel free to reach out and ask.
Built for Mars does a lot a hard work doing research for UX case studies. I read a few and now I'm a great fan. Keep the amazing work going.
@sohan_bhute hey Sohan, I’m glad you’re enjoying them 😊 let me know if there’s any company you’d like to see this year.
Loving the usage of memes in these case studies, definitely makes them more enjoyable. Great content!
@nicolasegosum Nope, sorry. I'll add it to the list of possible builds though.
Really cool product. It will be also really helpful if you could do some cases on the worst UX designs and how to fix them.
looks awesome 👍 i like the way it is structured. yet, why are you building for mars? :-)
We literally designed our app after many hours of studying and learning from your content. THANK YOU PETER!
@daniel_nieto that’s amazing—send me the app when it’s ready and il take a look.
Peter has made his "Built for Mars" UI/UX reviews become the de-facto benchmark for the whole sector. The amount of work he puts in shows with both the quality and quantity of his work being outsdanding.
Invaluable analysis of the UX of various famous services. Learned so much from working through these case studies and they're free. Peter's work is fantastic - wish I had the budget and client willpower to get assistance on projects.
@david_edgar Ah, thanks so much David. You can always reach out to me anyway and I'm happy to offer some advice in an email. (Peter @ (url).
@ascenddeve Thanks Aysun—as always, let me know if there are any case studies you'd like to see me do.
Since today I’m a huge fan Peter 🔥, I’m a junior product owner and i have developed a ux criteria which helps a lot understanding the design team. I was looking for a tool like this and you certainly did it. Btw, I’ve discovered you through Morning Brew newsletter so a big shoutout for them 🙌🏻
@rebeca_flores Hey Rebeca, welcome welcome welcome. And yeah, I love MorningBrew too—always super proud when they feature me.
Hands on the best UX resource. The case studies are super in-depth and I always find myself learning something new with each edition.
Love all of Built for Mars case studies - easy to navigate, beautifully curated and with lots of valuable information.
Awesome product and resource. Peter’s ability to simplify, summarize, and deliver spot-on actionable recommendations for improved UX that is easily digested and understood is fantastic. It’s a must-have Reference resource for those interested in real-world and current UX case studies!
