Smart move. We're seeing more editorial publications diversify revenue streams beyond advertising, many investing in commerce. The BuzzFeed audience and content is naturally #viral, a great combo for commerce.
Curious if/when they start to add non-BuzzFeed branded products. 🤔
@rrhoover Will be really interesting once they start making content that focuses on the multiple web series they're producing. Also the idea of creating t-shirts, pins, etc. for the people that appear in their videos (the Try Guys, Ashly Perez, other creators that have a following).
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